Discipline Of Business Creativity. London: Harper Collins Publishers 10 11. O’REGAN‚ G‚. 2008. A Brief History of Computing. Cork: Springer 12 13. SHURKIN‚ J.‚ 1996. Engines of the Mind. New York: W.W. Norton & Company 14 15. vertygo team. 2011. Apple Strategies. [ONLINE] Available at: http://www.vertygoteam.com/apple_marketing_strategy.php. [Accessed 01 April 11].
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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offering comparison between Apple and some main competitors (Samsung‚ Blackberry and Motorola) Introduction In recent years‚ humankind has witnessed a boom in many aspects of life‚ particularly in the area of computer and information technology. A multitude of mobile phone devices have been developed and introduced into the market‚ offering people a convenience which simply they never had before. Amongst a fiercely competitive technology market‚ the company Apple has been attracting a lot of
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976‚ April 1 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series‚ The I-Pad series and The MacBook Series". Apple first product was the ’Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ’ group in which computer hobbyist
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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Group Assignment APPLE COMPUTER Strategic Management (MRC2213) Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer‚ it has no keyboard and no power supply but it was
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Diversity and Cultural Norms of Apple October 7‚ 2010 Diversity and Cultural of Apple As our society continues to evolve‚ technology has created an outbreak of shortcuts for humans to make use of each day. As our ancestors has left us with such creations as electricity‚ the telephone‚ transportation and much more‚ geniuses of today’s world has taken society to another level. The technology that we use today allows us to do so much although we are
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4 Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market
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5. | Conclusion | 30 | | Bibliography | | PROFILE OF THE COMPANY Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation. It is headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating
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