Collin Sherrod Gibson Business Ethics March 1‚ 2014 Apple v. Samsung Ethical Audit Part 3 UN Global Compact – The Global Compact’s operational phase was launched at Un headquarters in New York on July 26‚ 2000. Today‚ thousands of companies from all regions of the world and international labor and civil society organizations are engaged in the Global Compact‚ working to advance ten universal principles in the areas of human rights‚ labor‚ the environment‚ and anticorruption. http://www.unglobalcompact
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Directors 4 3 External Environment 4 3.1 Societal Environment (PESTDN) 4 3.1.1 Political-Legal 4 3.1.2 Economic 5 3.1.3 Sociocultural 6 3.1.4 Technological 6 3.1.5 Demographic 6 3.1.6 Nature 7 3.2 Task Environment (Porter’s Five Forces) 7 3.3 Consumer Behaviour Analysis 10 3.3.1 Cultural Factors 11 3.3.2 Social Factors 11 3.3.3 Personal Factors 11 3.3.4 Psychological Factors 12 4 Internal Environment 12 4.1 Corporate Structure
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EXECUTIVE SUMMARY For more than 20 years‚ Apple has been working on ways to minimize the impact to environment. As Apple reports‚ the products are manufactured‚ used‚ and recycled represents the largest percentage of Apple`s total greenhouse gas emissions. That is the reason why Apple has been designed and measured the performance in Product Environmental performance. Apple has developed its first environmental policy back in 1990‚ and put its mainly focus on energy efficient‚ reducing total use
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Apple Brand Audit 1. Brand Inventory A. Brand Elements Apple Inc. has been committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. Apple Inc. designs‚ manufactures‚ and sells computers‚ music players‚ and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never
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Price The initial price of the iPhone was set at: Price Model Price 4gb model $499 8gb model $599 Introduced in June 2007 at a top price of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)‚ communication/computing technology convergence (iPhone - computer
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AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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Magical Apple Apple’s over-arching company strategy follows an innovative‚ mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of “too much” or confusing their consumers through new operating systems. These goals‚ which create a unique and successful company‚ are achieved through the ways in which they use the five key
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