behind "Integrated Marketing Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through
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Week 05 Case Study “Apple introduced the original iPhone back in 2007‚ instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie‚ 2013‚ p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price‚ this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie‚ 2013). Apple was able to bring the iPhone to broader carriers
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Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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Drew Adams Intro to Art (FINE 1001 002) Learning to Look 02/07/2013 Source. iPhone. Apple. 2009 Formal Analysis The product that is advertised in this advertisement is the new iPhone. The composition of this advertisement is only a concept version of the iPhone. It is showing only the back of the iPhone‚ which gives a different perspective of the main product which makes viewers want to learn more. The color palette of this advertisement consists of mostly dark colors with the print
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Executive Summary The purpose of this business report is to review the appropriateness of the iPhone for the target segment. A brief explanation of the iPhone‚ in which the market operates‚ is given‚ including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic‚ economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors‚ and
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With the very high demand in the market place for a musical device called the IPod‚ it’s no surprise that the IPhone‚ a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York‚ and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone‚ gives birth to this amazing product which has the following features: a 3.5 inch
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Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2
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Apple Iphone SWOT Matrix A firm should not necessarily pursue the more lucrative opportunities. Rather‚ it may have a better chance at developing a competitive advantage by identifying a fit between the firm ’s strengths and upcoming opportunities. In some cases‚ the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity. Beneficial Harmful Internal S • One of the leaders in mobile industry • Good reputation and strong brand • High quality and innovative
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APPLE 02/12/2014 13:25:24 Page 1 APPLE iPHONE IN JAPAN: WIRE-LESS‚ CULTURE-FULL* r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r INTRODUCTION It was the evening of January 15‚ 2009. Eric Miller‚ Apple Inc.’s Senior Vice President Worldwide Product Marketing is standing‚ waiting for the train on a subway station platform. Eric was sent to Japan by Apple CEO Steve Jobs to oversee the launch of the eagerly awaited iPhone 3GS‚ a newer‚ more powerful iteration of Apple’s revolutionary
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The iPhone is a line of Smartphone designed and marketed by Apple Inc. It runs Apple’s iOS mobile operating system‚ originally named "iPhone OS". Thefirst iPhone was released on June 29‚ 2007 the most recent iPhone‚ the sixth-generation iPhone 5‚ was released on September 21‚ 2012. The user interface is built around the device’s multi-touch screen‚ including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G‚ 3G and 4G (iPhone 5 only)). An iPhone can shoot
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