TABLE OF CONTENTS 3 Apple – An Introduction 3 Macroeconomic Trends 4 Technical Analysis 5 Fundamental Analysis 8 Analysis of Financing Activities 8 Investments and Capital Budgeting Decisions 10 Industry Analysis 11 Performance Analysis APPLE INTRODUCTION Established in 1976‚ Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today‚ Apple designs‚ manufactures and markets personal computers‚ portable digital music players and mobile communication devices
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Apple iPhone: How it has gained popularity in the mass market. INTRODUCTION This case study examines Apple Inc and aims to deconstruct how Apple has employed a variety of marketing techniques to understand its customers and deliver the iPhone to the global mass market. The iPhone has revolutionised the smartphone market through savvy customer driven product design and effective marketing. Bajarin (2011‚ p.1) suggests that with the global smartphone category projected to grow at 49.2% over the
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Marketing Communication Analysis On Apple Name: Bökény Kornél In this report I will analyse the marketing communication activities of the multinational corporation Apple‚ with great emphasis on the current top-selling products thereof: the iPhone‚ and the iPods. I will deal with the iPod and the iPhone‚ since the marketing communication used to promote these products is the most notable. The report will include several images‚ so that the reader can experience the products’ design and
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Strategic Management: Dell Value Chain Activities Analysis INTRODUCTION According to Porter the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company.(ivythesis‚2009) Dell’s value chain is one of a kind‚ they outsource all there components across the world and then assemble and sells it directly to the customers. Dell
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before the general public have access to it. In late 2007‚ o2 signed a deal with Apple stating that the iPhone would be sold exclusively to o2 till 2012. However‚ this ended in October 2009 and Orange and T-Mobile started selling the iPhone in their UK stores. Introduction This report explains the practical aspects of value chain management at o2. It portrays the communication and integration of customer value with o2’s operational capabilities. There are three major parts of this report which
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The Benefits of an IPhone Over the years technology keeps improving more and more people are using it in their everyday life. Though some are addicted to it‚ others hardly using it ‚ but we all have used it at least once. Scientist are continually developing new useful products in which helps us in our lives. In history there has been many different inventions some better than others but one of the most recent inventions is the IPhone ‚the newest cellular device in the market. Not only does
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Gambhir Shrestha English 96 June 17 2013 Age of Smart phone: iPhone Popular Culture is intimately connected with education‚ mass communication‚ production and a society’s ability to access knowledge. There are lots of popular cultures but the most in trend and the most with the high need is cell phone which has to be smart phone. It has been now 40 years since the first cell phone was used. In 1973 Martin Cooper of Motorola used a first wireless cell phone to make a call walking down street
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this sport) WEAKNESSES Negative image portrayed by poor working conditions in its overseas factories E-commerce is limited to USA The direct sale to consumers is creating conflicts with its own resellers Currently available supply chain‚ manufacturing‚ and fulfillment technologies aren’t easily integrated with online build-to-order Not known for its research and development leading to innovative designs«systems The e-commerce is limited to USA‚ however‚ has planned to expand
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THE APPLICATION OF VALUE CHAIN ANALYSIS IN THE MANUFACTURING COMPANIES: A SURVEY OF QUOTED MANUFACTURING FIRMS IN NIGERIA BY AZUBUIKE VERA M.U. DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF ABUJA e- mail _ veraiswaiting4u@yahoo.com ABSTRACT The United Nations International Trade Laws (The UNCITRAL Model) which replaced the old law of trade and tariff‚ emphasizes high quality goods‚ works and services‚ economy and efficiency‚ in order words‚ value for money. The aim of the paper is to
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SCM Case Analysis: Apple‚ Inc. Fundamentals of Supply Chain Management Capella University April 23‚ 2014 Apple is one of the most widely known companies in the world. They started as a computer company in 1976. Apple is now a Fortune 500 company and have been voted as having the best supply chain for the past several years by the IT research team Gartner. Many factors make them number one. Apple was not always the supply chain kings. A smart firm recognizes their weaknesses‚
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