Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the option of downloading physical recordings such as CD’s to their computers hard drive and then to their iPod’s and could take their music anywhere. Makers of other MPG players were having a hard time keeping up with the iPod. In 2003 iTunes offered legal downloads that competitors started to follow
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national economic‚ political system‚ government policy and law. Apple design‚ develop and market numerous product and service lines. They sell their products to education‚ consumer creative professional‚ business and government customers. While apple seems to display numerous products and conduct business on different segments‚ it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. （一）、政治、法律环境 指一个国家的政治制度、体制、政治形式、方针政策、法律法规等方面。它包括了：
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GAAP v. non-GAAP: Impacts on Financial Statements A non-GAAP financial measure is a numerical measure of past or future financial performance‚ financial position or cash flows that includes amounts that are excluded from the most directly comparable GAAP measure or excludes amounts that are included in the most directly comparable GAAP measure. Some common examples of non-GAAP earnings measures are cash earnings‚ operating earnings‚ EBITDA and FFO. The non-GAAP numbers impact revenue numbers without
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On September 5‚ 2007‚ Apple and Starbucks announced that they entered into an exclusive partnership to provide end users the opportunity to download music through iTunes. In order to access the service‚ a customer goes to a participating Starbucks location with their iPod® touch‚ iPhone™ or PC or Mac® running iTunes. The device automatically recognizes the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network. There is no connection fee or hotspot login required. An icon pops up on their
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Case study: Strategic planning at Apple Inc. Comparative Advantage Apple has gained a comparative advantage over its competitors by carefully picking their employees. According to researcher and author Alex Frankel Apple tends to only hire people whom are “passionate about what they were selling”‚ this often meant that they hired enthusiastic Apple product users. In addition‚ Apple’s employees are trained to follow a specific three-step sales process known as position‚ permission‚ and probe
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Elizabeth Calloway Date: 04/04/2012 Apple is a good to investment Yes‚ apple would be a good investment? because it has stocks that are rising sky-high right now! Apple is an American multinational corporation that designs and markets consumer electronics‚ computers software and personal computers. The company’s best know hardware products include the iPod‚ and the iphone and the ipad. Apple software includes the Mac OS X operating system and the iTunes media Brower; The three
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Apple Brand Audit 1. Brand Inventory A. Brand Elements Apple Inc. has been committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. Apple Inc. designs‚ manufactures‚ and sells computers‚ music players‚ and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never
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condition. * It is reported that the improper use of iPod may lead to hearing loss for users. * Technological Factors : * Fast technological changes. * Frequent introduction of new products and the continual improvement in product performance. Legal Factors: * Employments laws nationally and internationally * Tax laws in the U.S. and other countries * Foreign trade laws * Environmental Factors * Apple products are made from a high grade titanium which is to
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“APPLE “ Daily? Since Apple Inc. produce iphone‚ it seems that iphone change our defination of smart phone. Iphone create a culture seems that people cannot live without it anymore‚ people use it anytime and anywhere. Iphone has been in the name of smartphones. It can be treat as a new cultural artefact and the latest medium of modern culture‚ it changes our way of communication‚ social connection‚ and having an iphone seems to be a lifestyle. The new forms of communication IPhone is a mobile
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