Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2
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EXECUTIVE SUMMARY For more than 20 years‚ Apple has been working on ways to minimize the impact to environment. As Apple reports‚ the products are manufactured‚ used‚ and recycled represents the largest percentage of Apple`s total greenhouse gas emissions. That is the reason why Apple has been designed and measured the performance in Product Environmental performance. Apple has developed its first environmental policy back in 1990‚ and put its mainly focus on energy efficient‚ reducing total use
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History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal‚ Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed
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of product substitutes‚ and the intensity of rivalry among competitors (Hit‚ Ireland‚ and Hoskisson‚ p.40). In this case‚ Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as‚ HP/Compaq‚ Dell‚ Gateway‚ and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the only way to gain market share
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their merchandise this applies for budgeters like C&A as well as for luxury brands like Gucci or Prada. This paper aims to assess those emerging forms of distribution channels by outlining the prevailing formats and exhibiting examples of such innovations by the means of a mini case study for each respective innovative distribution channel. Characteristics of the Fashion Industry What Is Fashion? "Fashion is a form of ugliness so intolerable that we have to alter it every six months." (Oscar
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opportunities and globalization in other countries allows Apple to recognize a need to become more main-stream in other geographical areas. Apple will have to use two strategies‚ one for the domestic market‚ the United States‚ and one for the international markets France and Australia. The appropriate channel strategies Apple should use for the domestic market and international markets is the multi-channel strategy and the pull strategy. The multi-channel strategy defined as “offering customers more than
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[pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on
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Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main
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communication channels that business leaders use to provide information to their audiences are very important so that the audience receives the message in a clear and concise manner so that it is clearly understood. In this document‚ I explore three communication channel scenarios and justify what communication channel best suits each situation. Communication Channel Scenarios In business‚ managers need to communicate using the best methods available and be mindful of the communication channel possible
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hursday‚ April 4‚ 2013 Distribution Channels at Clothing Retailer Hennes & Mauritz Distribution Channels at Clothing Retailer Hennes & Mauritz A key section in selling success is the strength of a smart sets diffusion impart. Kerry Capells (2002) Business Week article looks at Sweden-based Hennes & Mauritzs (H&M) sourcing and inventory direction strategies and their reliance on distribution channel partners. H&M has developed a extraordinary distribution channel dodge to compete with better entrenched
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