APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs‚ develops and sells consumer electronics‚ computer software and personal computers. The company was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture‚ through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is
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Analysis of Apple Inc. Name: Course: Institution: Date: Planning is the activity of preparing a scheme‚ program‚ or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic‚ tactical‚ operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American
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Apple Supplier Code of Conduct Apple is committed to ensuring that working conditions in Apple’s supply chain are safe‚ that workers are treated with respect and dignity‚ and that manufacturing processes are environmentally responsible. Apple’s suppliers (“Suppliers”) are obligated‚ in all of their activities‚ to operate in full compliance with the laws‚ rules‚ and regulations of the countries in which they operate. This Supplier Code of Conduct (“Code”) goes further‚ drawing upon internationally
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visions to his employees and get them to buy into his ideas. Using John Kotter ’s (1990) account of leadership‚ it was believed that leadership is about coping with changes. Since Job ’s re-entry back into Apple as the CEO‚ he was able to articulate and communicate his new vision for the company. Apple successfully transited from a computer manufacturer‚ to a company focused on a wider range of multimedia devices like the IPod and IPhone. His ability to influence his employees‚ advocating his beliefs
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Apple Reports Second Quarter Results Best March Quarter Revenue and Earnings in Apple History CUPERTINO‚ California—April 22‚ 2009—Apple® today announced financial results for its fiscal 2009 second quarter ended March 28‚ 2009. The Company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion‚ or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion‚ or $1.16 per diluted share‚ in the year-ago quarter. Gross
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Apple Inc. Texas A&M University – Commerce Table of Contents Abstract 3 Apple Inc. 4 Product 4 Promotion 5 Place. 6 Competitive Environment……………………………………………………………..…10 Conclusion…………………………………………………………………………….....12 References 14 Tables………………………………………………………………………………….…15 Abstract This research paper is designed to evaluate and discuss the history and marketing strategies of Apple Incorporated. In this paper the reader will find information on the four P’s
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Apple Case Study The role of a successful leader in organisational change cannot be overestimated. Organisational culture is significant for each organisation and its successful operation‚ playing large role in whether or not a particular organisation has a happy‚ healthy and comfortable working environment. Organisational culture at any company has to be strong and well-established but able to be changed as well. So‚ in order to establish‚ maintain and improve the company’s culture timely
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I. The Sociological Perspective A. This perspective is important because it provides a unique way of looking at the human experience. It allows us to gain a new and comprehensive vision of day-to-day social life. B. This perspective stresses the broader social context of behaviour by looking at an individual’s social location (employment‚ income‚ education‚ gender‚ age‚ and race) and by considering external influences and personal experiences‚ which are internalized and become part of a person’s
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SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. • Good reputation. • Integration iPod in iPhone. Use brand iPod as base in order to grow iPhone market. (Customers buy iPhone and also get iPod in the same device) • Good business strategist‚ Apple is using App Store in iTunes as a tool to drive the iPhone’s market. And Apple makes it more attract by cutting application prize in App Store off 30% and almost a half of application in the App Store are free
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Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers
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