THE ANALYSIS OF APPLE’S BRANDING STRATEGIES by Anna Glenn The Apple brand strategy is all about the experience. According to Wired.com‚ “Apple’s emotional branding‚ a brand that is felt in the heart and mind of the consumer” [2]‚ is the key to its survival. Apple’s brand is reflected through their core beliefs about innovation‚ imagination and design. It is promoted through their products‚ advertisement and customer experience. This paper will give an introduction on understanding what a brand
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Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future Strategies 14. Proposed Strategic Options 15. Selection of the Winning Strategy 16. Description
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of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to $399. Target Group A study conducted by Rubicon (2008) on iPhone users indicates that 50% of the surveyed users are age 30 or younger. Most of the
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TYPES OF COMPETITIVE STRATEGIES Apple Inc. Cost Leadership Strategy Cost leadership strategy has been highly adopted by Apple Inc in its endeavors of ensuring competitiveness and success in the technology industry. The company’s management has been able to draw policies and strategies that are aimed at ensuring that the company is the lowest cost producer and distributor. • By lowering the cost of production and management‚ Apple Inc has been given golden opportunities on determining prices
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0.0.0 Introduction Marketing Mix is a major theory in modern marketing that involves basically all that a corporation can utilize to persuade consumer perception auspiciously in favor of its products or its services‚ in order to meet organizational and consumer objectives. That is‚ marketing mix involves crafting and implementation of a marketing plan. In this assignment‚ I will discuss the most important marketing mix variables as grouped by Prof. E. Jerome McCarthy: i) Product ii) Promotion
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STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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Evaluation of the Apple Macbook It seems that the major question going around right now is‚ “Are you a Mac or a PC?” There are many differences between these two completely different types of computers. Many people claim they would never buy a virus infested PC and would stick by their Macbook until death do them part; while others swear by their PC and are disgusted by any other type of computer. There are many types of Personal Computers but the only company you can buy a Mac from is Apple. While the
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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Chapter 2: Analysis of marketing strategy 2.2 Pricing Strategy 2.2.1 Factor affecting pricing decisions (type of market) iPhone4s is a product from Apple which sells in oligopoly competition market. As we know‚ the characteristic for oligopoly competition market are product differentiation‚ few sellers but many buyers in the market‚ high barrier market entry and exit‚ price maker in the market and spend money in advertisement. It has a few of competitors‚ such as Samsung Galaxy S2 (RM2099)
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