Consumer and Travel Trade Research in China Quantitative Report April 24‚ 2006 © Decima Research Inc. | decima.com | ISO 9001:2000 Certified 1 Proprietary Warning (Decima) The information contained herein is proprietary to Decima and may not be used‚ reproduced or disclosed to others except as specifically permitted in writing by the originator of the information. The recipient of the information‚ by its retention and use‚ agrees to protect the same and the information contained
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creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement? Apple is taking the following creativity approaches: imagination and investment. 1) Imagination: Apple is primarily focusing on innovation and flexibility; therefore‚ they are consider to be relying on the "imagination" approach‚ where the key is gear towards the transformation of ideas and experimentation. For example‚ Apple has innovated the iPod music
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� MARKETING AND SALES STRATEGIES OF APPLE INC. INTRODUCTION Over Apple ’s thirty-five year history‚ Apple has become the worldwide model for what a successful company should look like. Apple ’s annual revenue climbed to $108.25 billion dollars and their shares rose 75% during the fiscal year of 2011. After winning the _Fortune_ "Most Admired Company" award for the fifth year in a row and having their value top the $600 billion dollar mark‚ Apple is asserting its position as the most valuable US
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Contents Introduction 2 Features of Apple Industry: 2 Evaluation of Steve Jobs as a strategic leader 4 Strategic Innovation 5 Recommendation 7 Conclusion 8 Reflection of our group work 9 References 12 Introduction As the first of the World’s Most Innovative Companies (Business week‚ 2010) and the 17th of the Best Global Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some
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Diversity and Cultural Norms of Apple October 7‚ 2010 Diversity and Cultural of Apple As our society continues to evolve‚ technology has created an outbreak of shortcuts for humans to make use of each day. As our ancestors has left us with such creations as electricity‚ the telephone‚ transportation and much more‚ geniuses of today’s world has taken society to another level. The technology that we use today allows us to do so much although we are
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Having taken look at the segmentation of the automobile market in the last post‚ we shall now take a look at the segmentation of the computer market; which is one of the fastest growing markets globally. · Geographic segmentation In the segmentation of computers‚ geographical segmentation yet again plays a very important role. This is because the demands of people would vary according to their regions. A very good example of this is the computer market in India. Few years ago‚ laptops
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forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return to a company and its shareholder. Apple Computers Inc. was co-founded by Steve Woznaik and Steve Jobs (known as the “two Steves”). Both of them shared a common idea of assembling a machine and subsequently selling it. In 1976‚ they introduced the world the first PC and they called it Apple I. A California-based local
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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a musical device called the IPod‚ it’s no surprise that the IPhone‚ a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York‚ and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone‚ gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones)‚ Wi-Fi
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A study of the company Apple regarding the 7 P’s of the Marketing Mix 8 September 2010 Contents Introduction......................................................................... 3 Creators/Founders................................................................ 4 Marketing Mix...................................................................... 5 Product.................................................................................. 6 Price....................................
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