MARKETING PLAN : ZMY & ASSOCIATES SDN BHD PRESENTED BY : ILI NABIHAH BINTI AHMAD 2012249218 Agency Background Founders: Puan Zuriati Mohamed Yusoff : Encik Zubir bin Ismail Founded on : 23rd March 2011 Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products AATB is a joint-venture company between American International Assurance Bhd and Alliance Bank Malaysia Bhd‚ a wholly owned subsidiary of Alliance Financial Group Berhad ZMY & Associates Sdn. Bhd’s
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8 April 2011 | Executive Summary Sui Generis is a company that plans to launch a new product‚ customized watch‚ into the market. Sui Generis’s vision is to establish a brand name and brand value for itself and to become one of the top 30 watch companies in Singapore in 3 years. The company aims to satisfy customers by providing a platform for people to express their creativity by customizing their own watches according to their personality‚ preference and choice. It also aims to become
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Care Fitness Center Marketing Plan Table of Contents 1.0 Executive summary………………………………………………………………...1 2.0 Situation analysis……………………………………………………………….. 1 2.1 Market Analysis………………………………………………………………..2 2.2 Target market…………………………………………………………………....3 2.3 SWOT Analysis…………………………………………………………………4 2.4 Competitor Analysis……………………………………………………………
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1 1.2. History 1 Strategic Plan and Focus 1 1.3. Mission Statement 1 1.4.Goals and Objectives 1 1.5.Core Competencies / Competitive Advantage 1 Situational Analysis 2 1.6.SWOT Analysis 2 1.7. Industry Analysis 2 1.8. Competitor Analysis 2 1.9. Company brief 2 1.10.Customer analysis 2 1.11. Environment analysis 2 Market-product Focus 3 1.12.Marketing and product objectives 3 1.13.Target Market 3 1.14.Points of Difference 3 1.15.Positioning 3 Marketing Program Strategy and Tactics
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Running head: MARKETING PLAN SHED KING FEEDER 1 MARKETING PLAN FOR THE SHED KING FEEDER by Erik K. Iwen Project Committee: Robert Hoffman‚ Sponsor David X. Swenson‚ Reader Approved: December 17‚ 2011 Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Management‚ The College of St. Scholastica‚ Duluth‚ MN. UMI Number: 1506399 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent on the quality of the copy submitted
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361950762000000 Executive SummaryThe purpose of this report is to provide a marketing plan for Natio’s facial masks to enter skincare market in Beijing‚ China. First‚ China has the fastest cosmetic and skincare industry in the world. Natio is one of the fastest growing beauty brands in Australia. SWOT analysis indicated that although Natio has some entry barriers to enter Chinese market such as testing facial masks on animal‚ Chinese industry’s trend overview and market growth provide an opportunity
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Fitness4Life‚ Inc.‚ Marketing Plan I. EXECUTIVE SUMMARY Fitness4Life‚ Inc.‚ is a developing company that offers fitness facilities‚ trainers‚ and fitness wellness programs for corporations. It is in its second year of business and currently serving Houston-area businesses‚ helping them to become more productive‚ while lowering their overall costs with innovative wellness programs and strategies. Fitness4Life is providing their customers with a health care cost management program for employees
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Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction The product‚ I would like to introduce is a new innovative slow cooker. This innovative small
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Table of contents III. Executive Summary | 1 | | | 1. Company’s Description | 1 | | | 2. Strategic Focus and Plan | 4 | | | 3. Situational Analysis | 5 | | | 4. Product-Market Focus | 5 | | | 5. Marketing Program 6. Financial Data and Projections 7. Implementation Plan 8. Evaluation and Control 9. Appendices | 6 | | | Chapter Two Environmental Analysis | 8 | | | 2
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Marketing Plan of Mojo Executive summary: This project is about a whole marketing plan of a particular cola brand‚ Mojo. It is brand of Akij Food and Beverage Ltd.‚ a sister concern of prominent group of companies of Bangladesh‚ Akij Group. In the year 2007 Mojo was the market challenger in Bangladeshi cola market with a sales of about 52 cores BDT. The brand was launched in 14th April‚ 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years Mojo is doing satisfactory
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