Digital Marketing Institute.ie Planning Your Digital Marketing Campaign Keith Feighery http://bit.ly/EquineConference Session Outline Understanding the Digital Marketing Landscape Components of a Digital Marketing Plan Objectives and Digital Goals Personas and Value Propositions Choosing your Digital Channels Questions and Answers Career Summary Director of Digital Strategy with Digital Insights 14 Years experience developing and marketing web and digital applications
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Research in Communications • Vol. 1‚ No. 2 • Fall 2010 Music in the Digital Age: The Emergence of Digital Music and Its Repercussions on the Music Industry Sadie A. Stafford* Senior Majoring in Broadcast and New Media Elon University Abstract The clearly ubiquitous evolution of digital music has created an apparent and drastic shift in the way consumers and producers view and use the music industry. The presence of these music files that have been digitally compressed‚ thus making them
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Magical Apple Apple’s over-arching company strategy follows an innovative‚ mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of “too much” or confusing their consumers through new operating systems. These goals‚ which create a unique and successful company‚ are achieved through the ways in which they use the five key
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Planning Template 1 Introduction Digital marketing strategy Day 1: PLAN Day 2: REACH Contents Introduction.............................................................................................. 4 Day 3: ACT Welcome................................................................................................................................4 Some general advice to keep in mind when planning............................................................5 Creating a
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Digital Marketing plan for ‘Learn2Play Music’ Name: Erik Gyzen Student No: Location: Sydney‚ Australia Course: Diploma in Online Marketing & Digital Strategy 111100-12-Web. Lecturer: Keith Feighery Word Count: 4‚324 Content 1. Company Introduction – Situation Analysis 2. Business Objectives‚ Goals‚ KPIs 3. Strategy and Audience Positioning Targeting - Personas and channels Value Proposition for each Persona (Engagement & Acquisition Strategy) 4
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NZIE Diploma in Applied Business 701Digital Marketing INTRODUCTION The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you
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Digital Marketing A brief report on how digital technology is changing consumer buying behavior in Ireland – December 2012 1 Integrated Marketing in the Digital Age The ways in which companies are connecting with their customers has changed
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Digital Strategy & Planning: Defining The Interactive Vision Organizations can realize meaningful competitive advantage by developing formal digital strategies that support key corporate business and marketing objectives. By proactively measuring and optimizing these digital strategies and programs‚ maximum return on investment can be achieved. CATALYST EAST COAST Background Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased
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Marketing strategies were central to making Apple Inc. a global success: Analysing how these strategies were so pivotal to their success. Apple Inc. made Apple brand and used it to establish an ‘Apple empire’‚ which accounted for many highly competitive markets‚ including the Smart Phone market‚ such as Apple IPhone. Consumer Electronics market with products‚ such as the Itouch and Tablet PC (personal computer) market‚ for instance‚ the Macbook Air. According to Chzain‚ Apple maintains more than
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a down step in terms of culture. It is normally a reflection of the current music market‚ which is to satisfy the consumers’ demands fundamentally.’ In fact‚ music online is currently receiving both profit and widespread acclaim‚ drawing lines with recording industry and traditional music profit modal (Zhang‚ 2006). This report aims to give knowledge about several evolutions that have been created in the digital music industry in China‚ and additionally‚ to consider some feasible steps to enhance
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