between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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Apple Inc. 2008 - Management Information Systems ในเดือนมกราคม ปี2007 สามทศวรรษหลังจากมีการจัดตั้งบริษัท Apple Computer ได้เปลี่ยนชื่อเป็น Apple Inc. ซึ่งจากการเปลี่ยนแปลงนี้ได้เป็นการส่งสัญญาณว่าบริษัทได้ปรับเ ปลี่ยนสถานะจากที่เคยเป็นผู้ขายMcintosh personal computer เป็นหลัก แต่ถึงอย่างไรก็ตามยอดขายจากMacก็ยังคงมีความสำคัญกับ Apple เพียงแต่มีความสำคัญน้อยลงกว่าครึ่งหนึ่ง ซึ่งในปีต่อมาApple ประสบความสำเร็จจากกการทำธุรกิจเกี่ยวกับ PC โดยในเดือนธันวาคม Appleทำกำไรได้ประมาณ 1.6 พันล้านดอลลาร์
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teach you how to reach the right position. As an example‚ Apple is extremely competitive in field of computer and mobile phone and enjoyed approximately 6 years of excess profits. They have many buyers and competitors and suppliers weak‚ but they are not to achieve this position for combat competitors or more‚ they achieve this position is because they want to create a product that people need and make the products that people want. If Apple do not know this advantage and they only know how to combat
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1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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Organizing Paper MGT/330 Each business and organization has their own way on how the operate as well as how they organize within their organization. Different organizations have different operations‚ responsibilities as well as services that they provide. When organizations are operating they have certain plans‚ policies‚ and rules to develop and follow in order to have efficient strategies. When a new project is put into effect‚ the strategies will then need to be put into effect. When organizations
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Zamorano‚ Fernando English 67 04/08/13 Summary 1 Part 1 I was interested in The Grandfather. It revealed my only early childhood living on Eastern Ave. in East Los Angeles. At that time‚ I was still lucky to have my own grandfather who was my mother’s father. I was aware that some of my young friends were missing an immediate family member so I felt grateful he was still alive. In this chapter‚ Gary Soto describes his grandpa as the usual Mexican male figure of the house; a hard worker that
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Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value
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Personal and Professional Development ISYS 10211 Apple Inc. John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) Done by: Contents 1. Introduction 2. The Development and nature of the profession 3. How the company have influenced society 4. Professionalism and Ethics 5. The Ongoing Development of IT Professionals 6. Conclusion 7
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Organizing Negative Messages ■ Giving Bad News to Clients and Customers ■ Giving Bad News to Superiors ■ Giving Bad News to Peers and Subordinates CLIENTS AND COSTUMERS The best way to organize a negative message depends on your audience and on the riskiness of the negative information. SYPERIORS Your superior expects you to solve minor problems by yourself. But sometimes‚ solving a problem requires more authority or resources than you have. When you give bad news to a superior‚ also recommend
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