company’s impact on global market share. Company Introduction The company Apple was founded by two college friends Steve Wozniak‚ who was genius in technical fields and Steve jobs whose vision was to bring easy use computer to market in 1976.The company headquarter is located in Cupertino California .The company has approximately 72‚800 full time employees according to the annual report September 29 2012. Apple company is one of the most innovative technology company since last three decades
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used to be about radios and antennas and things like that. We think‚ going forward‚ the phone of the future will be differentiated by software.”2 -Steve Jobs‚ CEO of Apple Inc.‚ in August 2008. INTRODUCTION In July 2009‚ a press release from Apple Inc. (Apple) stated that about 1.5 billion applications (apps) for the Apple iPhone had been sold from its App Store‚ within a year of its launch. This was considered quite an achievement considering the fact that Apple‘s highly popular ‗iTunes
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Apple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs. Not only are their products great but so is their customer service as well. They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals. They are also steadily doing very well with their stocks and their net income over the past years. With their income up 364%
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differences of Apple computers vs. Windows PC’s Target Audience: Anyone interested in making an informed computer purchase Thesis: While Apple computers and Windows PC’s each have unique strengths‚ Apple computers offer the best value overall when considering cost‚ portability‚ user friendliness and software strengths. My Outline I. Categories for Comparison a. Cost of units and software b. Portability c. User-Friendliness d. Software strengths II. Evaluate Apple computers vs. Windows
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Apple Logo Paper Trudy Swearingen Visual Literacy in Business Ray Schafer August 15‚ 2010 The Apple icon is probably one of the most recognizable logos I can recall. From the rainbow colored version designed by Rob Janoff and implemented in 1976‚ to the slick silver monochromatic version used today‚ it clearly conveys the Apple brand without so much as a word spoken about it. With simplicity of design‚ lack of mentioning the company name in print‚ its underlying message of “fresh”
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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CASE STUDY: APPLE Chapter 7: Pricing Contents A. Understanding Pricing 4 1. Internal and External Considerations Affecting Price Decisions 5 1.1. Internal factors 5 1.2. External Factors 9 2. Setting The Price 10 B. Introduction to Apple 13 1. Product 14 2. Promotion 15 3. Place 16 4. Price 17 C. IPHONE 19 1. Introduction to iPhone 19 1.1 Main Features 19 1.2 Market share 20 2. Pricing Strategy of Apple’s IPhone 21 2.1 High Reference Pricing 21 2
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Organization of Apple was established in 1976 as a computer company. However‚ in the last decade‚ Apple has expanded into a complex company that specializes in much more than just computers. In 2001‚ Apple broke the barrier with the iPod‚ eventually becoming the dominant market leader in music players. In following‚ Apple joined the phone industry in 2007 with the iPhone‚ which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding
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Csr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll’s CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple’s profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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