Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16 Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976‚ it is difficult not to see their products anywhere
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets.
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PERCEPTUAL MAP ON INDIAN WATCH INDUSTRY Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product‚ product line‚ brand‚ or company is displayed relative to their competition. In this discussion‚ we have analysed the concept of perceptual map on Indian Watch Industry. The concept clearly gives an insight of the Indian watch industry. The Indian watch industry started
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Creation of Apple Corporation Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well‚ why has computer technology prospered through recent years? The answer is very simple‚ Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape‚ their durability‚ and their many creative applications. Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ and Steven Wozniak. Apple ’s revolutionary
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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1) Define and compare the business models and areas of strength of Apple‚ Google‚ and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software‚ mobile computing‚ cloud-based software apps; its internet portal B) Apple’s business model mainly focuses
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