PEST分析是指宏观环境的分析，宏观环境又称一般环境，是指影响一切行业和企业的各种宏观力量。对宏观环境因素作分析，不同行业和企业根据自身特点和经营需要，分析的具体内容会有差异，但一般都应对政治（Political）、经济（Economic）、技术（Technological）和社会（Social）这四大类影响企业的主要外部环境因素进行分析.概括的说，分析宏观环境就是分析宏观环境中的趋势及其对企业的影响。 趋势——是具有某些势头和持久性的事件的方向或演进‚为了制定战略，组织必须能够预测它周围环境的变化，控制环境或简单地假设环境是稳定的。但事实是未来不可预测。我们虽不能预测未来，但可以预测未来的各种可能，开阔思路，这样才能判断出正确的未来‚我们根据PEST分析模型来分析苹果电脑的宏观环境：（在这里我们主要分析在中国的宏观环境） Political Analysis : Which contains frame of national economic‚ political system‚ government policy and law. Apple design‚ develop and market numerous product and service
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Logos: Apple A very common sight for many people: The Apple logo. In the diagram on the separate sheet‚ we see how they used Fibonacci to make an aesthetically pleasing picture. The logo looks nice because of its rounded‚ almost spherical shape. Some would argue that it is perfect whereas others find it boring. Over the years the colours have changed from the rainbow stripes of 1976 to the monochrome of 1998. It had changed to be monochrome to look more professional as opposed to childish. It
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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Introduction Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. Apple Inc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers want and then executes their strategies. The companies’ effective business strategies have allowed them to gain large revenue growth. Apple has been
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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Group Assignment APPLE COMPUTER Strategic Management (MRC2213) Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer‚ it has no keyboard and no power supply but it was
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The world is an apple Can one man’s world revolve in an apple? Can all his flaws be magnified a million times beyond the naked eyes? Can he see his mistakes no matter how he avoid confronting his own conscience? Alberto Florentino did just that. One of the stories written by a Filipino author‚ "The World is an Apple"‚ has reached the conscience of even an ordinary man whose willpower to view life is anchored mainly on a three-square round meals a day. Alberto Florentino managed to tap the inner
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The Apple of Discord "The Apple of Discord‚" also known as "The Golden Apple‚" is a Greek Mythology tale that involved three Goddesses. The three Goddesses included: "Aphrodite" who is noted to have rose up from the foam on the ocean in Babylonian/Sumerian. Aphrodite was worshiped as the Goddess of love and beauty. "Aphros" is the Greek word for "sea foam." Aphrodite had powers associated with fertility and growth/harvesting of crops‚ war‚ and descent to the underworld‚ birth/life/love/death
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO‚ CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer‚ Director | Peter Oppenheimer | 2012 | Chief Financial Officer‚ Principal Financial Officer‚ Senior Vice
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