global smartphone market‚ Samsung (005930) is a force to be reckoned with. The company extended its lead during the fourth quarter as it shipped an astounding 63.7 million smartphones‚ representing 29% of the global market according to research firm IDC. Samsung’s next closest competitor was Apple (AAPL) which sold 47.8 million iPhones for 21.8% of the market during the same time span. The story is much different when it comes to tablets‚ however. IDC estimates that Samsung shipped 7.9 million tablets
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one move Apple made that saw the stumble of Sony. Samsung on the other hand are a prime example of continuity. They set the benchmark it every single home appliance there is to offer i.e. phones‚ tablets‚ television‚ computers‚ dishwashers and laundry appliances. Considering Samsung chooses not to have ‘the one’ area of expertise to strictly focus on‚ all of Samsung products are considered world class. While companies like Sony use a somewhat narrow focus to their advantage‚ Samsung takes a different
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Samsung Galaxy S3 BUSM 20 May 29‚ 2013 Ariana‚ Javier‚ Zitlaly Segura Industry and Company Overview Company History Samsung was founded in 1983 by Yung Chull Lee in Korea. When Samsung was first founded it primarily focused on trade export‚ selling dried Korean fish vegetables‚ and fruit to Manchuria and Beijing. In 1970 Samsung began to expand the business by investing in chemical and petrochemical industries‚ and also began to advance in the home electronic business. By the
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CASE 3 – SINGAPORE AIRLINES GROUP IDENTIFY ISSUES 1. Global financial crisis (mid 2007 onwards) - further burdened by the collapse of some of the largest financial institutions in the world. b. As demand for air travel is significantly impacted by income levels‚ customers tend to be more price sensitive during crisis time and will usually opt for budget travel or in some cases will not travel at all. c. Led to reduced demand for travel d. Airline reduced the passenger and cargo capacity
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SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name | Samsung Electronics Co.‚ Ltd. | Industries served | Consumer electronics‚ Telecoms Equipment‚ Semiconductors‚ Home Appliances | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Kwon Oh Hyun | Revenue | ₩ 201.103 trillion (2012) | Profit | ₩ 23.845 trillion (2012) | Employees
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Mission and Vision of the Company | 12 | 3. | SWOT a. Theory of SWOT b. Importance of SWOT c. SWOT of the company | 141617 | 4. | Business Strategy | 21 | 5. | Conclusion | 30 | | Bibliography | | PROFILE OF THE COMPANY Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation. It is headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are
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want to capitalise on this momentum‚ small though it is‚ then assuming direct control of Nokia’s resources was the best way to go. Unifying hardware and software This direct control will mean better integration of handsets with Windows Phone 8. Apple is the best example of this approach to the mobile industry as they keep the production of both hardware and software in-house. This benefits developers by reducing OS fragmentation and creating consistent hardware specifications it boosts the OS’s
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Apple Computer Inc. Strayer University Bus 499 January 29‚ 2012 Professor Erica Atkins Abstract This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we will
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nikkinguyen_2013@csu.fullerton.edu Patrick Hartnett - hinkypat@csu.fullerton.edu MARKETING PLAN REPORT Marketing Plan for Samsung Electronics I. Executive Summary “At Samsung‚ we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” (samsung.com/us/aboutsamsung). At Samsung we like to think of the entire world as not only our customers but as our family. We aspire to treat each and every one
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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