The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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Apple History Steve Jobs and Steve Wozniak founded Apple on April 1‚ 1976 in Santa Clara Valley‚ California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor‚ keyboard‚ or casing. Due to the high demand for the Apple I‚ Jobs realized that there was a market for small computers. He also realized that he could market the company’s name and the computer’s user-friendly look. In 1977 Wozniak added a keyboard‚ color monitor‚ and eight peripheral
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ethics drives actions‚ and to some point‚ emotions day by day. Depending‚ on the individual our personal ethics and where we stand will lead us on a path of failure or success. According to my Ethical Lens Inventory‚ my preferred ethical lens is Rights- Responsibility and Results Lens (Ethical Lens Inventory Games)‚ meaning
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Critical Lens Name ____________________ Sample Introduction and Date _________ Period ______ Body Paragraph Critical Lens: “It is the responsibility of the writer to expose our many grievous faults and failures and to hold up to the light our dark and dangerous dreams‚ for the purpose of improvement.” –John Steinbeck (adapted) Directions: All of the following are essential in a good introduction. Number the following in the introduction: 1. The lens 2. Interpretation
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Contents Introduction 2 Features of Apple Industry: 2 Evaluation of Steve Jobs as a strategic leader 4 Strategic Innovation 5 Recommendation 7 Conclusion 8 Reflection of our group work 9 References 12 Introduction As the first of the World’s Most Innovative Companies (Business week‚ 2010) and the 17th of the Best Global Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some
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the image formed by a converging lens plus diverging lens. Background This experiment focused on a simple lens system. A simple lens is a piece of glassware that is spherical on one side and flat on another side‚ or spherical on both sides. There are two different types of lenses. A converging lens‚ also called a positive lens‚ and a diverging lens‚ also known as a negative lens. A converging lens thicker middle area than top and bottom‚ and the diverging lens has a skinnier mid-section. When
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My Ethical Lens Inventory My personal preferred lens is Rights and Responsibility and Relationship Lens. This means I use my reasoning skills to determine the universal rules that each person should follow and the processes that will ensure fairness and justice for all in the community. My core values are Autonomy/Equality and Rationality. This means for me interdependence is the goal‚ harmonizing the rights of individuals with the well-being of the community. I believe that universal rules
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The Ethical Lens Inventory is designed to help you determine which of four ethical lenses – four primary ethical perspectives – help you determine what to do when faced with an ethical dilemma that doesn’t have a clear answer. Your preferred ethical lens depends on your core values – the ideals that propel you to action. Each ethical lens emphasizes underlying core values in a slightly different way. Two of the ethical lenses emphasize using rationality – critical thinking – to determine
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post-colonial theoretical lens of alterity to The Epic of Gilgamesh and The Tempest. The essay will describe the alterity lens‚ why it was selected and the ways in which the lens can be supported. The essay will also discuss the tensions that arise from applying the lens as well as a description of why this lens provides insight into the lasting popularity of The Epic of Gilgamesh and The Tempest well into the 21st century. In order to apply the post-colonial theoretical lens we must first understand
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live. What I learned through the Ethical Lens Inventory: Through the Ethical Lens Inventory I learned that my ethics has some weaknesses and strengths. I also have a blind spot. It showed me my classic and core values. It showed me that my definition of ethical behavior is like my personal ethic statement it is creating the greatest good by living out role responsibility. Preferred Ethical Lens: The result of my personal preferred lens is the Results Lens and Reputation
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