APPLE COMPUTER CASE ISSUES Core Competency (CI#1) : Apple design‚ develop and market numerous product and service lines. They sell their products to education‚ consumer creative professional‚ business and government customers. While apple seems to display numerous products and conduct business on different segments‚ it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. Cannibalization (CI#2): Through January
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Innovation in Apple‚ Inc. Part I: Thinking a technological innovation Apple Inc‚ is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production‚ marketing and support service of personal computers‚ computer hardware and software portable mp3 players‚ portable video players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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Identify at least three ways in which HRM/L&D activities support an organisation in meeting its goals and business objectives Identify at least three ways in which HRM and L&D professionals support line managers and their staff. Task 1 Apple Inc. is a global corporation with its headquarters based in Cupertino‚ California. Steve Jobs‚ Steve Wozniak and Ronald Wayne established the company in 1976. It is well
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of empowering individuals and leading his vision one person-one computer‚ Apple succeeded to launch the first version of Apple II in 1977. It was the first computer non-professional people could use right out of the box. Leading to further development and the introducing of the Macintosh in 1984. Apple was very innovative and was leading technology when it came to Graphic User Interfaces. However the main issue why Apple was not globally successful was because of their own saying to want to create
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was still questionable and seems like be unethical by some people. Apple can make significant profit on the sale of its products considering the price of Apple’s products and what its supplier’s workers outside of the USA are getting paid. As we can see‚ in 2010 the wages of Foxconn worker was about 900 Yuan ($143 per month).Apple’s newest iPhone costs minimum of $200 with a wireless company contract.So.it is convenient for Apple to continue business with Foxconn as it still able to gain profit from
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Does buying an Apple iPad satisfy a consumer’s functional or psychological need? Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends‚ and at same time
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SEGEMENTAION AND TARGET MARKETING PRODUCT: APPLE WORD COUNT: 2250 TABLE OF CONTENT Introduction --------------------------------------------------------- 3 Background -------------------------------------------------------
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Introduction Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. Apple Inc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers want and then executes their strategies. The companies’ effective business strategies have allowed them to gain large revenue growth. Apple has been
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