Course: Planning Marketing Programs Group Project: iPhone 5s‚ September 2014 Table of Contents: 1. Executive Summary ……………………………………………… 2 2. Situational Analysis ……………………………………………… 3 3. SWOT Analysis …………………………………………………...7 4. Objectives ……………………………………………… ………...8 5. Strategy (segmentation‚ targeting and positioning) ……………… 9 6. Action Program (the operational marketing plan itself for the period
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following due deliberation and detailed evaluation of various proposals to ensure that due process was observed‚ proper financial value was received and that the new shareholder would be able to bring the national auto maker to the next level of strategic growth in line with the aspirations of the industrial development of the national automotive sector. The proposed acquisition was expected to create business synergies and opportunities for DRB-Hicom group and Proton to augment the localization and
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A Assignment 1: Strategic Management and Strategic Competitiveness The Home Depot is a favorite store of mine. I frequently visit the same location for tools‚ cleaning supplies‚ and just to see the latest products available. The Home Depot was incorporated in 1978 and the first two locations were opened up in Atlanta‚ Georgia. “The Home Depot is the world’s largest home improvement retailer based on net sales for the fiscal year ending January 29‚ 2012” (Securities Exchange Commission‚ 2012)
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Product/Service Analysis for iPhone Brief description of market I selected iPhone for this individual assignment. The iPhone falls under smartphone category and Apple manufactures iPhone. A smartphone is a high-end mobile phone that offers multiple innovative and convenient features than a traditional phone. Apart from making calls‚ consumers want to access internet‚ watch video‚ take pictures‚ listen to music and want PDA features in one device and smartphone is the right product for
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Profile Honda motor company‚ Ltd was founded on 24 september 1948 in Japan. Implementing its business strategy‚ the company is constantly evolving global manufacturing network with 91 branches. Among that branch‚ Honda Vietnam has played a key part of the success of global Honda. Honda Vietnam is established in 1996 with initial capital of $ 31.2 million‚ they are a joint venture between Honda Motor Company of Japan (42%)‚ Asian Honda Motor Company of Thailand (28%) and movers and Agricultural
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2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen Yufei Yuan McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA laugesjd@mcmaster.ca McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA yuanyuf@mcmaster.ca Abstract — Unknown to most North American consumers‚ a mobile data and Internet service in Japan called i-mode has been highly successful
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TABLE OF CONTENTS Chapter I Introduction 1 Chapter II Company Background 2 Chapter III Underlining Issues 17 Chapter IV Theoretical Base 19 Chapter V Analysis 25 Chapter VI Conclusion and Recommendation 34 Chapter VII Bibliography 36 CHAPTER I INTRODUCTION Cell phone or mobile phone is an electronic telecommunication device that has the same basic capabilities of conventional fixed-line telephone‚ but it can be taken anywhere (portable‚ mobile) and unnecessary connected
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2 4 Internal Analysis 2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future Strategies 14. Proposed Strategic Options 15. Selection
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strategies discussed in the text‚ focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Strengths * Good brand name * Appealing menu * Financial stability of company * Good customer
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Executive summary There is a rapid development in the information technology industry and any organization like Apple‚ involved in the development‚ innovation and marketing of such products must be well positioned strategically to manage. Apple has for the past 26 years has an exceptionally exemplary story. The company had a steady growth achieved through several highs and downs in its operation both in the local and international markets (Burrows‚ Green‚ & Grover‚ 2006). The worst time was in 1997
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