“Remember the Apple” I. Problem Statement Apple Inc. is known for their innovative products‚ combining user-friendly technology and elegant design‚ Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun‚ unique‚ and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software
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Introduction to Apple‚ Inc Background History Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. It was incorporated in the State of California on January 3‚ 1977. The company was co-founded in 1976 by Steven P. Jobs and Stephen G. Wozniak. Mr. Jobs who is the company’s Chief Operating Officer came up with the name in early 1976. At the time‚ he was often visiting and working on a small farm‚ friends of his owned
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TECHNOLOGICAL ENVIRONMENT – APPLE LOST PC MARKET BECAUSE OF IGNORING INDUSTRIAL CHANGES- The pc industry has evolved in the past decades. There are 3 phases. Before 1981- PROPRIETARY SYSTEMS. Every pc producer had to develop self-own hardware and software. It was proprietary. Most buyers were technical people. There were two main streams in the market: apple style machine and IBM style machine. During this period‚ apple was the leader. Its strong developing ability made it
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Business of Software: Assignment 1 - Apple Due on Monday‚ 12.03.2012 Kovacs - Corsaro Marcello Romanelli 1 Marcello Romanelli Business of Software (Kovacs - Corsaro): Assignment 1 - Apple Exercise 1 What is Apples core competence? If this changes over time‚ discuss Apples core competence in general‚ and then choose a specific time period and discuss its core competence in that time period. As we can see from Apple’s history we can say that is a company that knows how to adapt
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Apple Brand Audit 1. Brand Inventory A. Brand Elements Apple Inc. has been committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. Apple Inc. designs‚ manufactures‚ and sells computers‚ music players‚ and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) design‚ manufacture‚ and market personal computers‚ mobile communication devices‚ and portable digital music and video players and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. In
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back. Apple Inc‚ is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Apple develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ computer software‚ and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts‚ such as the iPhone‚ Apple TV‚ and many features of its new‚ upcoming operating system‚ Mac OS X “Leopard”. Apple also
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Executive Summary Apple is the market leader in the tablet industry with a market share of 50.4 percent at end of the third quarter (San Francisco Business Times‚ 2012). With the iPad Mini consumers can experience a smaller version of the original iPad (Apple Inc.‚ 2012). Apple iPad Mini is a brand new product that will provide the most effective compatibility for the new millennium. The new product will have different ranges of space and will be priced from $329 to $659. The iPad Mini resembles
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separate impression ‚ a " personality " for their products . So positioning strategy was born . In the book "Visionary Companies"‚ co-authored by two Americans Jerry Porras and Jim Collins writes about the 18 most successful companies in the world 100 years ago‚ may find common ground to bring outstanding success for the this great brand: they never change their brand philosophy throughout the development stage. The strategy may change‚ mission and vision can adjust. But brand philosophy is not. In
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personal computer industry and the mobile phone industry……………………………………..3 Resources…………………………………………………………………………………………………………….……………………....4 Economies of scale‚ experience and scope……………………………………………………………………………………4 What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5 Strategic fit………………………………………………………………….…………………………………………………………………5
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