(bài viết sử dụng font Arial 11‚ đã chỉnh 1.5 spacing) I.Product: Creating high standards‚ introducing innovative products and providing excellent services are the core values that Apple follows. Ipad is known as a flexibility portable product‚ it is a tablet having features such as gaming‚ organizing‚ tools and application pad‚ which enable you to do everything from writing essays to gaming (Rianna 2012). A special feature of ipad is its utility as a device for accessing and browsing the Internet;
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Marketing Strategy Case Analysis – Apple Inc. Content Introduction -----------------------------------------------------------3 SWOT analysis -------------------------------------------------------4 Question 1 -------------------------------------------------------------6 Question 2 -------------------------------------------------------------7 Question 3 ------------------------------------------------------------10 Recommendation ---------------------------------------------------12
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PROJECT :SUCCESS AND FAILURE WHAT IS SUCCESS‚ WHAT IS FAILURE‚ AND HOW CAN YOU IMPROVE YOUR ODDS FOR SUCCESS? Robert Frese Systems Analysis Dr. Vicki Sauter UM-St. Louis December 16‚ 2003 We know why projects fail‚ we know how to prevent their failure – so why do they still fail?”(2)This statement could be applied to the recent Space Shuttle disaster‚ or the 2003 collapse of a large portion of the U.S. electrical grid. But the author was talking about Information Technology and Information
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Pestel Analysis Political Factors : * War‚ terrorism‚ geopolitical uncertainties; issues beyond company’s ability to control. * 52% of the company’s net sales in 2007 coming from countries outside America. * Manufacturing or logistics might be interrupted by political events in the manufacturing countries. Economic Factors : * Overall global economy outlook is not good. * Inflation reduced consumer’s expenditure on luxuries. * Economic crisis influencing Apple’s retail’s
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Reconstruction had multiple failures and some successes. It’s pretty much agreed on by many historians that the idea of reconstruction was a failure. The Civil War preserved the Union and freed the slaves. However‚ during Reconstruction‚ a lack of political focus on the effort failed to solve the sectional wounds‚ and the elimination of the freed slaves’ new gained civil liberties failed to bring about long-term racial integration. Through the primary sources of: The Emancipation Proclamation by
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3 Sociocultural 6 3.1.4 Technological 6 3.1.5 Demographic 6 3.1.6 Nature 7 3.2 Task Environment (Porter’s Five Forces) 7 3.3 Consumer Behaviour Analysis 10 3.3.1 Cultural Factors 11 3.3.2 Social Factors 11 3.3.3 Personal Factors 11 3.3.4 Psychological Factors 12 4 Internal Environment 12 4.1 Corporate Structure 12 4.2 Corporate Culture 13 4.3 Corporate Resources 13 4.3.1 Porter’s Value Chain 13 4.3.2 Financial Analysis 16 4.4 BCG
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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service to be a commercial success. The following is the marketing strategy for a new product that Apple. Inc is going to launch. The product is a mobile device named iPhone-S. Apple has always aimed at producing the best devices not giving too much thought on the cost factor. All its target customers were those who were looking for the best products and not worried too much about the price. It was result of the niche strategy that Apple had adopted. But with iPhone-S‚ Apple is now looking to target
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be loved. Our love poet Xuan Dieu used to say‚ "How can we survive without falling in love with another?" Therefore‚ no matter when and where we live‚ love is still beautiful with its myriads of senses ranging from sadness to happiness. Reading the Apple Tree by John Galsworthy‚ the readers once again have a chance to comprehend and to perceive different senses in the loves‚ which Ashurt devoted to Megan Davis and to Stella Halliday. Megan Davis was a country girl who Ashurt met when he and his
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1) Keys to success. Explain supply chain of the company and draw the supply map. Pepsi has go to market strategy‚ so company tries to cut the costs by bringing the product directly to the market they try to have less wear houses but it didn’t mean that distribution and wear houses were not connected. Warehouse Infrastructure Initiative became the Direct shop Delivery Transformation Initiative. Pepsi Company has a supplier code to clarify their health and safety while distributing their product; they
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