standards for the entire McDonald’s supply chain. Consistency of product quality is one of the top priorities for McDonald’s and they are on the leading edge of research and development in order to set new standards in quality. In addition because the McDonalds delivery program is so highly developed‚ they can trace any individual meat patties back to the supplier’s specific batch. To become one of the suppliers to McDonald’s restaurants‚ a company has to supply proof of its high operation standards
Premium Hamburger
Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
Premium Supply chain management Marketing English-language films
Supply ChainReport Outline Topic: ”Supply Chain Relationship with Distribution Channel and Alliances” I- Objectives: a. To know the meaning of (i) Distribution Channel and (ii) Alliances; b. To understand the generic Channel distribution structure and Channel alignment of one manufacturer; c. To identify channel distribution functions; d. To learn about the rationale of a Supply chain relationships with distribution channels and alliances; e. To identify some distribution
Premium Supply chain Marketing
THE BENETTON SUPPLY CHAIN – CASE STUDY Retail operations – main objectives Benetton‟s core business is in the manufacturing‚ production and sale of casual and sportswear‚ which accounts for 95% of total revenues (Camuffo et al‚ 2001: 47). The company has a market presence in over 120 countries and has consistently generated revenues exceeding $2 billion throughout this decade (Industry profile‚ 2007: 15). It has 5‚000 retail outlets around the world‚ the vast majority of which are run by independent
Premium Supply chain Supply chain management
SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product lines spread throughout the world‚ we shall restrict the scope of this project towards the most important brand produced by the company‚ its flagship brand Coca-Cola. This section will entail a brief overview of the company’s supply chain. The Coca-Cola Company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various bottlers throughout
Premium Coca-Cola
Ahmad Umair Abid Shamaion Sammuel 851213-5552 851107-6138 820908-8353 Master Thesis 4FE02E‚ 15 hp ___________________________________________________________________________ School of Management & Economics Department of Logistics & Supply Chain Management Master Thesis Authors: Bilal‚ Umair & Shamaoun II Master Thesis III ACKNOWLEDGEMENT Working with this thesis has been a very interesting and educational experience. Since‚ we have applied our theoretical knowledge
Premium Scientific method Qualitative research Quantitative research
The Benetton supply chain One of the best known examples of how an organization can use its supply chain to achieve a competitive advantage is the Benetton Group. Founded by the Benetton family in the 1960s‚ the company is now one of the largest garment retailers‚ with stores which bear its name located in almost all parts of the world. Part of the reason for its success has been the way it has organized both the supply side and the demand side of its supply chain. Although Benetton does manufacture
Premium
clothing considered as ‘unique’ -that won’t be in the shop for more than 2 or 3 weeks. On short‚ as well the title of this paper states: ‘Responsive‚ High speed‚ Affordable fashion’. Stores are managed as small business‚ vertical communication and supply chain‚ so each manager knows exactly the demand and specific request‚ model and colour. This is a way of increasing efficiency‚ loyalty and customers satisfaction. Unlike the competitors‚ Zara spends a low percent of its sales on advertising‚ but
Premium Vertical integration Manufacturing Supply and demand
Green and lean supply chain 1. Introduction Firms in the twenty-first century are grappling with a constantly changing world. Three supply chain trends in particular are converging to create an increasingly complex business environment: a move towards green initiatives‚ the utilization of lean processes‚ and globalization. The globalization of supply chains involves dimensions such as offshoring of production‚ inventories‚ suppliers and customers‚ and differences in economies‚ infrastructures
Premium Lean manufacturing Supply chain management Management
Executive summary The purpose of this report is mainly focus on the analysis of distribution strategies. The distribution strategies is a very systematic and comprehensive strategy in the logistic and supply chain management. This report divides the distribution strategies into four parts to analyse it comprehensively. There are centralized and decentralized decision-making management strategy‚ cross-docking strategy‚ postponement strategy and outsourcing strategy. Firstly‚ it introduces the
Premium Supply chain management Management Inventory