The Potential Market for Apple iPad in the UK Table of contents 1.0 Introduction 3 2.0 Creative thinking 3 3.0 Recommendations for successfully marketing iPad in the UK 3 4.0 Conclusion 4 References 5 1.0 Introduction After iSlate and iGuide‚ iPad as another tablet-shaped computer was launched by Apple. The various applications of the iPad are very attractive for customers‚ but it also has some shortcomings including high price and the same user interface as iPhone. The
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Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. To help them in this process‚ they need to analyse and break down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city
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Assessment 1 Report on the iPad supply chain Name: Student number: Total words: Trung Kien Le 4087136 4501 EXECUTIVE SUMMARY The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management. The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain‚ Apple needs to have an effective
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policies depending on the market structure iPad is a brand new category of product for the market; which is in between MacBook and iPhone. It provides entertainment such watching movie‚ photos and playing game‚ reading e-book‚ web browsing and simple task of computing. The target customer for iPad is anyone. It is a perfect replacement of Netbook‚ which is a cheap and low end notebook for web surfing‚ watching media and carrying simple computing as well. For iPad‚ it means high end technology and good
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you look‚ there’s an iPad. Apple’s on a roll and is moving really quickly to not only expand its dominance but also to blanket every retail and reseller channel to get its devices into people’s hands. Apple’s pushing the iPad into every channel that it can because there’s a major shift starting now in computing‚ from the laptop form factor to tablets‚ which leverage smartphone operating systems‚. Apple started out using exclusive distribution when starting to sell the iPad in April of 2010 only
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Alicia Ryan Mr. Zollman English 11 Honors 2 May 2013 The iPad: Shaping the Society Today Because of the iPad’s convenience and ease-of-use‚ it is endowing all ages to enjoy it and also equalizing the intellectuality of society today. Society is becoming reformed in the ways of technological advances. Nowadays about 8 to 12 percent of people own a tablet or iPad. The iPad is in high demand because‚ according to Apple.com‚ it contains‚ “…the breakthrough in retina display…twice the speed‚ twice
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Wal-Mart Target Groups Wal-Mart’s purpose according to Sam Walton is “If we work together‚ we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life” (Wal-Mart About Us‚ 2008). Wal-Mart was established to help save customer’s money. The customer’s that they target are considered “value price shoppers”. These shoppers include men‚ women‚ and children. They have so much merchandise to offer in so many categories
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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The Apple iPad is a tablet device designed by Apple‚ Inc.‚ which runs the operating system iOS which found in other Apple devices‚ such as the iPod touch and the iPhone. The first iPad was released on April 3rd 2010. The most recent iPad‚ named the iPad Air‚ was revealed on October 22nd‚ 2013 and went on sale November 1st‚ 2013. The operating system is made around the iPad’s multi-touch screen‚ including an in-screen virtual keyboard. The iPad has built-in Wi-Fi adapters for internet connectivity
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Week 4 Case Study Apple versus the World- IPAD sparks an Apple ifrenzy At the end of 2010 Apple‚ the maker of iPods‚ iPhones and IPADs‚ became the world’s most valuable company‚ a mantle which had been held by Microsoft. The two companies started the personal computer revolution in the 1970s but Microsoft had to date outflanked Apple to become the market leader. Hence‚ the significance of this turnaround in fortunes. Apple’s rebirth began with the launch of the iPod music player followed by its
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