Points to cover in answers: 1. Vision‚ Mission and objectives a) Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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CASE STUDY: APPLE Chapter 7: Pricing Contents A. Understanding Pricing 4 1. Internal and External Considerations Affecting Price Decisions 5 1.1. Internal factors 5 1.2. External Factors 9 2. Setting The Price 10 B. Introduction to Apple 13 1. Product 14 2. Promotion 15 3. Place 16 4. Price 17 C. IPHONE 19 1. Introduction to iPhone 19 1.1 Main Features 19 1.2 Market share 20 2. Pricing Strategy of Apple’s IPhone 21 2.1 High Reference Pricing 21 2
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#2 Five Forces Model for Apple 1/30/14 Rivalry amongst competing firms – Apple is in the unique situation that it has its own proprietary operating system and only used by Apple. So although the competition is fierce for customers‚ it is a different type of battle for Apple than for others such as Samsung‚ Google or Microsoft. Apple does face stiff competition but it is in the battle for use-case preference. The Android or Windows OS is different than the Apple iOS and consumers make
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[pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on
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649-3 SFSU Apple’s iPod: A Bite of Innovation Apple is a top tier consumer electronics manufacturer that differentiates itself by offering design-oriented‚ user-friendly‚ innovative‚ and hip products at premium price. Steve Jobs‚ a charismatic entrepreneur that pioneered the personal computer‚ the mobile computing‚ and the digital music industry‚ led Apple. Unfortunately‚ Jobs passed away in 2011 and Timothy Cook took over as CEO. Apple introduced the Classic iPod‚ a portable music player
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Apple computer 2002 Abstract This case basically introduces the history of the Apple Company‚ and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2‚ Apple quickly became the industry leader and ready to change the world
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Apple Computers have found themselves in a very different world today from when they first started in the 1980s. The savviness of today’s consumers and the emergence of new markets and competitors are just a few differences that Apple has faced. Using Porter’s 5 Force Model‚ we will look at the major changes. Intensity of Competitive Rivalry The intensity of competitive rivalry has increased because of the number of competitors‚ the innovations in distribution channels as well as the decrease
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Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources.  Patents and trademarks There are a high number of apples own private patents and innovative designs that licences out to obtain extra profit/  Installed
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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