Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix 1. Product……. P.7 2. Price……… P.7
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Apple-Foxconn study Submitted to ________________________________________________________ Submitted by ________________________________________________________ University __________________________________________________________ Contents Introduction 3 Problem Regarding Apple supplier- Foxconn 4 Real situations 5 Apple role-Leadership 6 Organization structure 8 Measure for improvement 10 Conclusion 12 References 13 Introduction Apple Inc‚ nowadays is one of well
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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of product substitutes‚ and the intensity of rivalry among competitors (Hit‚ Ireland‚ and Hoskisson‚ p.40). In this case‚ Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as‚ HP/Compaq‚ Dell‚ Gateway‚ and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the only way to gain market share
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Strategic Audit Is Apple Products Generic (iPod‚ iPhone‚ iPad)? Group No. 5- Ghanshyam Bheda (104) Kritika Gupta (311) Shikhar Mehra (314) Shivani Saxena (319) Sidharth Aneja (322) Suman Rathi (324) Ritwa Lokhandwala (330) Prabhudha Kushagra (336) Introduction Music Player Category MP3 player or Digital Audio Player is a consumer electronics device that is capable of storing and playing digital media such as audio‚ images‚ video‚ documents‚ etc. the data is typically stored on a hard drive‚ Microdrive
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Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. The term economics comes from the Ancient Greek οἰκονομία(oikonomia‚ "management of a household‚ administration") from οἶκος (oikos‚ "house") + νόμος (nomos‚ "custom" or "law")‚ hence "rules of the house(hold)". Current economic models emerged from the broader field of political economy in the late 19th century. A primary stimulus for the development of modern economics was the desire
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APPLE 02/12/2014 13:25:24 Page 1 APPLE iPHONE IN JAPAN: WIRE-LESS‚ CULTURE-FULL* r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r INTRODUCTION It was the evening of January 15‚ 2009. Eric Miller‚ Apple Inc.’s Senior Vice President Worldwide Product Marketing is standing‚ waiting for the train on a subway station platform. Eric was sent to Japan by Apple CEO Steve Jobs to oversee the launch of the eagerly awaited iPhone 3GS‚ a newer‚ more powerful iteration of Apple’s revolutionary
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Communication‚ Vol. 6 No. 1 ; 21-41. Nor Asiah. Omar‚Muhamad Azrin and Hanita Sarah.(2009) What Customers Really Want: Exploring Service Quality Dimensions In A Retail Loyalty Programme. Unitar E-Journal Vol. 5‚ No. 1; 68-81. Malhotra‚ N.K. (2007)‚ “Marketing Research: An applied orientation”‚ (Sixth Edition). Pearson Martineau‚ Publishing as Prentice Hall. Ogba.I.E and Tan. Z. (2009) Exploring the impact of brand image on customer loyalty and commitment in China. Journal of Technology Management in China
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6.1 Activity 1. Marketing provides consumers with choice. Identify two methods used by business to do this. Marketing provides consumers with choice. This is identified by two methods in businesses‚ Product features (e.g. car with power steering) and pricing strategies (discounts). 2. Describe the importance of market share to a business operating in a highly competitive environment. The importance of market share to a business operating in a highly competitive environment is to show how
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BACKGROUND On January 24‚ 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows
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