Running Head: COCA-COLA INTERNATIONAL Coca-Cola Company Opening Happiness across the Globe Tammy Parker August 4‚ 2012 Introduction In 1886‚ Coca-Cola brought a refreshing fountain beverage to customers of a small Atlanta pharmacy at five cents a glass. Today‚ The Coca-Cola Company is the world’s largest beverage company. The three main headquarters are Coca-Cola International which is located in Europe‚ Pacific and Eurasia‚ and Africa‚ Coca-Cola Americas which are located in North America
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Introduction Coca Cola markets nearly 2‚400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers‚ acquisitions and IPO’S as our benchmarks to determine if the market is growing
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Investigation Report： Coca-Cola Sustainable Development I Planning The Brief The successful sustainable development of Coca-Colar Corparation 1. Smart objective of the project Established in 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity and later to create that international beverage brand. Nowadays‚ it becomes the largest beverage company in the world‚ products brand ranges over more than 500 categories. It enjoys larger populations all round the
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Apr 2014]. 2. A. Gunasekaran‚ E.W.T. Ngai‚ 2003‚ "The successful management of a small logistics company"‚ International Journal of Physical Distribution & Logistics Management‚ Vol. 33 Iss: 9‚ pp.825 – 842 3 4. Barbara A. Osyk‚ B.S. Vijayaraman‚ Mahesh Srinivasan‚ Asoke Dey‚ (2012) "RFID adoption and implementation in warehousing"‚ Management Research Review‚ Vol. 35 Iss: 10‚ pp.904 - 926 5 6. Burkitt‚ L. 2014. China Accuses Coca-Cola of Illegally Using GPS. [online] Available at: http://m.asia.wsj
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PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations‚ the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made
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- AMSM Product (Category -Soft Drinks) Coca-Cola is the leading provider of soft drinks in the world. In 2010‚ it not only had the No. 1 selling soda with regular Coke‚ but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category‚ Coca-Cola has a number of brand variants‚ including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry‚ though‚ has contributed to Coca-Cola’s ability to distinguish itself as a quality
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PROJECT REPORT ON “A Comparative Study of soft drinks” POST GRADUATION DIPLOMA IN MANAGEMENT (Session: 2010-2012) Submitted By: Shiva Bhardwaj EBS ID- 0101PG009 ERA BUSINESS SCHOOL DWARKA SEC -9 NEW DELHI PREFACE Research report is an integral part of management courses. Project report experience refers to knowledge and skills acquired by a student by participation in activities performed by professional. It is distinct from an education in which theoretical knowledge is
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Coca-cola INTRO There are many factors‚ internal as well as external that impact the planning function of management within an organization‚ and Coca-Cola is no exception. More than a billion times every day‚ thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises
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Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Coca-Cola is the leading brands in the top 100 global brands ranking in 2012 (Interbrand). Interbrand also valued Coca-Cola at $67‚000 million. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million. Furthermore; Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft
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ETHICS AND GOVERNANCE The Coca-Cola Company TABLE OF CONTENTS Pages 1. Executive Summary 3 2. Main Issues 4 3. Ethics Policy and its Development 5 3.1. Proposed Ethics Policy 5 3.2. Rationale of Ethics Policy 6 3.3. Policy Development 6 3.3.1. Virtue Ethic 7 3.3.2. Utilitarianism Ethic 7 3.3.3. Kantianism Ethic
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