“Nowadays the concept of culture in anthropology and sociology is regarded as a fundamental element in the humanities.” (Chase‚ 1948: 59; cited in Encyclopaedia Britannica‚ 2007: The culture concept in anthropology) Today culture is one of the most discussed concepts all around the world. It has a crucial role in human relations. Its understanding is the kernel of the new multiculturalism policy of different countries around the globe. And in this understanding the social sciences has a
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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Summary: Brand Management 2012-2013 (328032) Material included: * Constructs‚ findings & implications from each week’s papers * Lecture Notes & slides summary Table of Contents: page: Week 1: Brand Management 2 Articles 2 Lecture summary 4 Red Bul Case findings 6 Week 2: Brand Positioning 7 Articles 7 Lecture summary 10 Week 3: Special Branding Strategies 13 Articles 13 Lecture summary 17 Week 4:
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international investment group that operates in over 34 countries and that employs around 50‚000 people in about 400 companies worldwide. Its product ranges from mobile services to travel‚ finance services‚ music and many many more. It was funded in 1970 by Sir Richard Branson who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even
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OFFICE POLITICS AND WHEN TO APPLY THEM Office politics is the use of one’s behavior or assigned power within an employing organization for the purpose of obtaining advantages beyond one’s legitimate authority. These advantages may include access to tangible assets‚ or intangible benefits such as status or pseudo-authority that influence the behavior of others. Both individuals and groups may engage in office politics has also been described as “simply how power gets worked out on a practical day-to-day
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influence others) Energetic (high activity level) Persistent Self-confident Tolerant of stress Willing to assume responsibility Clever (intelligent) Conceptually skilled Creative Diplomatic and tactful Fluent in speaking Knowledgeable about group task Organised (administrative ability) Persuasive Socially skilled McCall and Lombardo (1983) researched both success and failure identified four primary traits by which leaders could succeed or ’derail’: Emotional stability and composure:
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7/8/13 Outlook Print Message Re: Groups for IGD From: Class Rep (sechcr@gmail.com) You moved this message to its current location. Sent: 08 July 2013 20:09PM To: Abhinav Narayan (abhi15990@gmail.com); Abhishek Jay Kumar (abhijaykumar@hotmail.com); abhishek jha (abhishek.jha560@gmail.com); Adip Daniel (Adip.Daniel@gmail.com); Aditi Phadke (aditivphadke@gmail.com); agamagarwal1992@gmail.com; ajitha kondabala (ajitha.kondabala@gmail.com); akanksha.takyar@gmail.com; akash gupta (akash824@gmail
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----------------------------------------------------------- Accounting Concept and Conventions In drawing up accounting statements‚ whether they are external "financial accounts" or internally-focused "management accounts"‚ a clear objective has to be that the accounts fairly reflect the true "substance" of the business and the results of its operation. The theory of accounting has‚ therefore‚ developed the concept of a "true and fair view". The true and fair view is applied in ensuring and
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How does marketing strategy of the brand succeed in making Chanel remaining Chanel? P a g e | 2 Luxury marketing is a different world
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Singapore Airlines - An Excellent Asian Brand Think about one of the strongest brands from Asia‚ and chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore
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