Tata’s acquisition of Ford’s luxury brands Ford Motor Company announced it will sell its Jaguar and Land Rover divisions to India’s Tata Group. The Tata Group already owns former British stalwarts Tetley Tea and steel company Corus Group PLC. Now‚ it’s looking at a couple more renowned brands -- Jaguar and Land Rover -- a quantum leap in class for a group whose main vehicle business has been making inexpensive cars and trucks for Indians. The luxury brands would give Tata access to the know-how
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Luxury Brand Strategy of Louis Vuitton Shin’ya NAGASAWA* * Graduate School of Commerce‚ Waseda University Tokyo‚ Japan‚ nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and principles of
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Luxury Brands: Creating luxury brands is difficult; expanding one is even more so. But what all luxury brands in terms of consumer acquisition find as their foundations is their ability to tap and perfect marketing communication‚ product quality and a specific target niche portfolio in which it can thrive for a more competitive advantage. Emerging Markets hold huge potential for growth for Luxury Goods. The surge of numerous flagships stores and sold goods within Asia is a prime indication that
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good example of where this has worked to great effect. Trompenaars and Hampden-Turner: Seven Cultural Dimensions 1. UNIVERSALISM versus PLURALISM “What is more important – rules or relationships?” The degree of importance a culture assigns to either the law or to personal relationships. In a universalistic culture‚ people share the belief that general rules‚ codes‚ values and standards take precedence over the needs and claims of friends and other relationships. In a pluralistic culture‚ people see
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Sng Rui Qing esther (CT0134227) – PTDipba5b | Selected Market Cultural Report in Taiwan | International Business | | | 7/17/2013 | | Sng Rui Qing esther (CT0134227) – PTDipba5b i. Executive Summary Taiwan is an operational hub in Asia-Pacific located at the heart of the region and less than 3hrs flying time to major cities in Western Pacific on average. The working population of service industry accounted for 58.6 percent of total employment in Taiwan in 2011 and the output
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Germany: Hofstede Analysis Germany- Hofstede Analysis Germany is known for its majestic scenery and terrain. There is incredible chocolate‚ beer and of course‚ the unique architecture. All these things may be appealing to a firm‚ but an expanding company may discover complexities expanding into Germany‚ because “[w]hen you step into a foreign culture‚ suddenly things seem different. You don’t know what to do or say.” ( Hofstede’s Cultural Dimensions). “If your organization is planning to
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INTERNATIONAL MANAGEMENT Module Information & Tutorial Guide DR PATRICIA OPOKU-WUSU (Lecturer) Email: popo@learning.icrgu.navitas.com MODULE INFORMATION Business is increasingly international in its supply chains‚ routine transactions‚ and strategic focus. The workforce in both large and small firms reflects the diversity of the world’s peoples. Within this environment‚ management careers are increasingly pursued internationally. The international reach of contemporary business
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Hofstede’s Model Geert Hofstede developed a cultural dimension model that explains the five categories of positions between national cultures. The five dimensions pertaining to this model include: individualism‚ materialism‚ time orientation‚ deference to authority and uncertainty avoidance. Hofstede’s research is still practiced today but has undergone some changes since it was first introduced due to cultural and economic modifications during past years. To understand this model the five
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MANAGING FASHION & LUXURY COMPANIES Week 1 W1 - Content Fashion & Luxury 1. What is Fashion? 2. New Trends 3. Dream Factor and Media System 4. What is Luxury? 5. Luxury as a Product 6. Luxury as Know How‚ Industry and Business 7. Luxury as a Culture 8. Luxury as a Customer 9. What Luxury is not 10. Fashion and Luxury for Millennials 2 W1 - Content Fashion 1. What is Fashion? 2. New Trends
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1) Give the definition and objectives of “your” cultural dimensions (what does the dimension measure? what do you want to measure? For instance : ability to work in groups‚ individual empowerment ... (for the individual/collective dimension). Diffuse and Specific orientated cultures – The most apparent difference is the ability to separate private from professional life. In diffused cultures‚ the private and professional lives are closely linked whereas specific cultures keep them separate.
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