"Applying geert hofstede cultural dimansions over luxury brand multinational" Essays and Research Papers

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    hofstede hall trompenaars

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    Cultural Differences and People Management Module Guide Hofstede‚ Hall and Trompenaars see the world as composed of national cultures with ’distinctive values‚ languages‚ management stules‚ and ways of doing business ’ (Holden‚ 2002:226). How useful do you think this approach is for today ’s interconnected and fluid business world? Word count: 1935 Introduction Nowadays‚ interacting with people from foreign cultures is part of our daily routine. In fact

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    Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing

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    Mcsweeney vs. Hofstede

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    Geert Hofstede was born in 1928 in Netherlands. He obtained his Masters degree in Mechanical Engineering and a doctorate in Social Psychology. He is a professor Emeritus of Organizational Anthropology and International Management of the University of Maastricht in the Netherlands. Geert Hofstede is well known for providing a theoretical framework that attempts to analyze the relationships between organizational actions and cultural beliefs. In 1965‚ he worked at IBM as a trainer in the international

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    Case Study: Preserve the Luxury or Extend the Brand? The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma‚ based on a real company‚ faced by Chateau de Vallois‚ a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner‚ and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO ‚ and Claire de Valhubert

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    have been affected badly. Consumption levels have gone down drastically‚ which affected consumer dependant countries‚ such as the UK. Traditionally‚ luxury brands have not been affected by recession so much‚ since they have been catering to the higher end class‚ which is not so affected by the economic downturn. However‚ in recent past‚ the luxury has been catering to the inspirational customers‚ whose consumption patterns are affected due to economic recession. During times like these‚ companies

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    Geert Hofstede.Doc

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    Based on Geert Hofstede’s research‚ Hong Kong is a high power distance society. I agree with this analysis. An inequality social hierarchy is instituted in Hong Kong. For example‚ salary range between Hong Kong’s upper class and lower class is wide. Minimum wage for workers is $30 per hour‚ but some upper status people can get more than $3000 per hour.1 Besides‚ the Gini Coefficient of Hong Kong is the highest in the developed countries‚ since 1981‚ the coefficient increased continually and

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    member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1 2 ------------------------------------------------- 3 4) Tick the shops‚ where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo | | Coach | | Yves Saint Laurent | |

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    culture‚ often described as the “personality of an organization”. In that case multinational firms play a major role in this‚ as knowing how to communicate through their point of view is a great advantage. To answer the relevant question it is essential to understand what the corporate culture is especially its meanings to a multinational firm. This essay will examine it by explaining the cultural dimensions of G. Hofstede in general and in respect of global business. The corporate culture is also called

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    hofstede hall theory

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    Hall theory Book notes He came to the field of cross-cultural analysis from the discipline of anthropology. He argued that all peoples interpret and create messages in reference to shared values. This information includes values in the culture‚ which link members of the culture group and influence how they refer to their contexts when maintaining relationships. Members` experiences of context will influence how they communicate. And different culture groups respond to their contexts differently

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    Culture Theories:PART I: Comparing and contrasting the Hofstede and GLOBE theory:Abstract:Ethics plays an important part in influencing the culture of business. Ethics is defined as a set of principles for an individual or a group of individuals. Some ethics are influences by religion and some by region. Still there are common ethics which influence every individual. There are various theories which suggest various methods to be followed by organizations to deal with conflicting cultures in organizations

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