MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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DISCUSSION PAPER Anti-Corruption was the declared number one policy aim of the Olusegun Obasanjo administration. The success of this policy was‚ however‚ for various reasons not too impressive. Obasanjo ’s successor‚ President Umaru Yar ’Adua came to power promising to reform and continue the anti-corruption policy. But while the anti-graft agencies continued to arrest and arraign more individuals‚ including highly placed officials‚ for corruption‚ the general public expressed the view that the
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INDIA: FISCAL SCENARIO: AN OVERVIEW MANJIRA DASGUPTA As governments have assumed increasing fiscal responsibilities the world over‚ both government revenues and expenditures have multiplied manifold‚ calling into question concerns with sustainability and efficiency. Compulsions to combine the need for responsible governance and greater accountability have necessitated fiscal restraint on one hand and fulfillment of development objectives in particular in the developing country context. The present
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with such quality and expertise that campus departments gain a competitive advantage from our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners‚ hiring managers‚ and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce
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TAXATION AND FISCAL REGULATIONS IN NIGERIA INTRODUCTION The Nigerian Tax System has undergone significant changes in recent times. The Tax Laws are being reviewed with the aim of repelling obsolete provisions and simplifying the main ones. Under current Nigerian law‚ taxation is enforced by the 3 tiers of Government‚ i.e. Federal‚ State‚ and Local Government with each having its sphere clearly spelt out in the Taxes and Levies (approved list for Collection) Decree‚ 1998. Of importance at this juncture
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Above all other aims‚ it was certainly that of rapid industrialisation which was a key factor in the design of both Stalin’s major economic policies during the 1930s. It can therefore be argued that overall the policies employed were successful in that they did achieve their aims and pushed the USSR forward in industrialisation terms. However‚ the price paid for this rapidity was great‚ and so it is arguable that Stalin was still unsuccessful to a certain degree. As many historians – such as Medvedev
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countries‚ the tolerance of bribery in many developing markets‚ the restricted role for women in parts of the Middle East‚ and so forth”‚ Laczniak said. At the same time‚ to streamline their own processes‚ companies are increasingly adopting global policies and expecting local offices to carry them out as close to identically as possible. There may be a way to make your local
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Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
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Critically appraise Bath as a tourist destination. 1. Investigate the image of Bath as a tourist destination (what types of tourism are present?) In order to investigate the image of Bath as a tourist destination‚ the theory behind tourist destination images must be considered. So as to identify the different types of tourism that may be present in Bath and therefore create the destination image. For example Jenkins (1999) provides us with the most commonly cited definition of tourist destination
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