Manufacturing Strategy – MBA 622 Instructor Prof. R.R.K. Sharma rrks@iitk.ac.in Office : FB326‚ Residence H.No. 643‚ IIT‚ Campus Kanpur – 208 016 COURSE OBJECTIVES Most of our students (B Tech and MBA) are engineers in various disciplines. It is natural that they develop their career in the “Manufacturing Function” of organizations they join. This course prepares them to take up the responsibilities as the “Manufacturing Chief” or the “Manufacturing Vice President” of the company. Briefly
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Corporate Strategy Corporate strategies involve seeing a company as a system of interconnected parts. Just as the muscles of the heart depend on brain functions in a human body‚ each department in a company depends on the others to stay healthy and achieve desired outcomes. The additional core strategies that a company uses should support the corporate strategy and use cross-functional interactions. Customer-driven Strategies Operational strategies should include customer-driven approaches to meet
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COMPETITIVE STRATEGIES ADOPTED BY EQUITY BANK LIMITED By Chege Bernard K. K. A Management Research Project submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)‚ School of Business‚ University of Nairobi October 2008 ii DECLARATION This project is my original work and has not been submitted for a degree in any other university. Signed: ____________________________________ Chege Bernard K. K. Regn No: D61/P/8500/04 Date: _______________________________________
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Processual‚ Rational‚ Fuzzy‚ Evolutionary 1. Processual approach: Strategy is produced in an incremental fashion‚ as a ’pattern in a stream of decisions’. Fuzzy approach: Companies sometimes adopt an incremental approach to change. What’s different between these two approach? The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental‚ in that it is occurring by being added to with each decision taken. Each
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com/different-types-pricing-strategy-4688.html Different Types of Pricing Strategy Pricing is one of the four elements of the marketing mix‚ along with product‚ place and promotion. Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies‚ depending on their own unique marketing goals and objectives. Premium Pricing Premium pricing strategy establishes a price higher
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ADS 654 POLICY ANALYSIS QUESTION: EXPLAIN ANY TWO (2) ACTORS IN POLICY FORMULATION AND TWO (2) ACTORS IN POLICY IMPLEMENTATION. DEFINITION OF POLICY Public policy defined by Brooks as the broad framework of ideas and values in which decisions are made and action or inaction is pursued by governments in relation to some issues or problems. It means the government has power to come out with certain policy and decision or silent in certain conditions. For example‚ for the sake of welfare‚ the
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Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases‚ 16th Edition I. Concepts and Techniques for Crafting and Executing Strategy 1. What Is Strategy and Why Is It Important? chapter one © The McGraw−Hill Companies‚ 2008 1 What Is Strategy and Why Is It Important? Strategy means making clear-cut choices about how to compete. —Jack Welch Former CEO‚ General Electric A strategy is a commitment to undertake one set of actions rather than
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McDonalds Strategy McDonalds Strategy According to the McDonalds 2010 annual report‚ the company continues to remain in a good position for success because McDonalds applies the “plan to win” strategy (McDonalds‚ 2010-2014). The concept behind the “plan to win” strategy is not for McDonalds to be the biggest fast food chain but for the company to be the best fast food chain (McDonalds‚ 2010-2014). The plan to win strategy focuses on the core drivers of the business. The strategy utilizes the five
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Competitive Strategy Professor Neil Kay CS-A3-engb 1/2011 (1008) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text‚ you should also have access to the course website in this subject‚ which will provide you with more learning content‚ the Profiler software and past examination questions and answers. The content of this course text is updated from time to time‚ and all changes are reflected in the version of the text
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A Case Study in Creative Approaches to Customer Satisfaction Surveys Background The Washington Suburban Sanitary Commission (the Commission or WSSC) is a bi-county agency in Maryland established to provide water supply and wastewater treatment services for approximately 1.7 million people in Montgomery and Prince George’s Counties. WSSC has a service area of almost 1‚000 square miles‚ and serves about 430‚000 accounts. Ascellon’s work on this project was guided by three critical objectives that
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