“We Can Do It!” is a Wartime propaganda released by Howard Miller in 1943. It was part of the national campgain in the United States to put women in workforce.In the face of difficult war time and labor shortages‚ women were need to run factories‚ industries‚ civilian service and even the armed force. Government also launched few more advertisement showing that women can do more than they expect. Before War‚ women were treated as a baby producing machine and a caretaker‚ because women were only
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How do we keep employees focused‚ motivated and energetic when everything’s lousy (White‚ 2008)? What really makes organization successful and prosperous? Does motivation plays a great role in employee performance? According to Joo‚ Jeung‚ and Yoon (2010) performance has been one of the most extensively researched concepts in the field of human resource development (HRD). A work performance is usually depends on employee’s level of motivation and state of mind. HRD can enhance performance while
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separation of both parents in the family‚ it may be affect of the differences between the parents and difficulties of life to them or because of the poverty in the country. And the other one is multiple families or the Polygamy wherein there was multiple parents or wives. Statement of the problem I’ve choose the topic about family ties because I’m from good closed and happy family until my mother died because of sickness. As time goes by my father fall in love with someone else that have been from
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Question 5 The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective the taxi company. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers: • From media advertising to multiple forms of communication. • From mass media to more specialized (niche) media‚ which are centred on specific target audiences. • From a manufacturer-dominated market to a retailer-dominated‚ consumer-controlled
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Jennifer J. Argo & Katherine White When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues Prior research has found that under certain conditions‚ small packages can paradoxically increase consumption. The authors build on this work by suggesting that people low in appearance self-esteem (ASE) are particularly sensitive to external control properties (i.e.‚ packaging-related factors that signal the ability of packaging to regulate food intake) and‚ as a result‚ increase
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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IMC AND THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social
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Introduction Customer Relationship Management (CRM) has become a main focus for businesses with today’s markets becoming more saturated and competitive. ‘Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer information wisely to build relationships with their customers‚ on the level that together they will work together towards a long-term relationship.’ (Xu et al. 2002) High customer Intimacy can be produced
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5. MEASURING HOW POLITICAL PARTIES KEEP THEIR PROMISES1 François Petry and Benoît Collette November 2008 Abstract This chapter addresses three questions about the relation between political discourse and action: Do political parties keep their promises once elected? What are the methodologies used by scholars to demonstrate that political parties keep (or do not keep) their campaign promises? Are these methodologies valid and reliable? We answer these questions based on a review of 18
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