of aggressive acquisition and market penetration‚ The UB Group today controls 60% of the total manufacturing capacity for Beer in India. Kingfisher is a classic case of branding success. This brand can even be termed as an iconic brand. A brand that had extended itself from beer to airlines can be equated to the Virgin brand. The brand is synonym with Beer in India. Now ask a young man from India what a Kingfisher is ? The most likely answer will
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What a language course can do Fill the gaps with the correct tenses. 1. I have been learning English for seven years now. 2. But last year I was not working hard enough for English‚ that’s why my marks were not really that good then. 3. As I want to pass my English exam successfully next year‚ I am going to study harder this term. 4. During my last summer holidays‚ my parents sent me on a language course to London. 5. It was great and I think I have learned a lot. 6. Before I went to London
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Understanding and Reflection on Customer Behavior Introduction Currently it is difficult to fight for customers because customers’ purchasing intends to be more unpredictable. Marketers should have an insight to establish a marketing strategy based on understanding customer thinking and behaviors. Based on understanding concepts and importance of customer behavior‚ the research is mainly focused on marketing activities of Coca Cola‚ MacDonald’s‚ and British supermarket Sainsbury’. The paper
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In the beautifully written tale The Happy Prince‚ it tells a story of love and generosity. The book delves into a fairy tale of a swallow and a prince‚ it poetically talks of the time when the prince was alive and how he was such a joyful person. The people of the kingdom bestowed upon the prince the nickname ’The Happy Prince.’ When the prince died the town councillors chose to create a statue honouring him‚ setting the statue high above the town so the happy prince could watch over everyone. The
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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pragmatic and ethical view we can see how peace keeping is the best role for Canadians to take. However‚ although Ash describes peacekeeping as essential to Canada’s identity‚ if we look critically at this essay you will find that Ash’s argument is flawed in numerous ways. Ash provides a subjective view in favor of peacekeeping without giving a fair representation to the disadvantages of peacekeeping. Specifically if one looks at Ash’s appeal to motive and false dilemma then one can assess if Ash’s arguments
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“The Happy Man” by Naguib Mahfouz Isaac Duchesne Outline * Author Background * Plot Summary * Literary Devices * Narrative Elements * Overall Message * Questions * Discussion Author Background Naguib Mahfouz started writing when he was seventeen years old and is now respected throughout Arabic writing. Such as novels “The Children of Gebelawi (1959)‚ Small Talk on the Nile (1966)‚ and Miramar (1967). He often uses
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TEACHING APPROACHES/STRATEGIES AND INSTRUCTIONAL PRACTICES Over the years‚ schools have always been concerned with how to come up with effective teaching-learning experiences for the learners. In an attempt to attain this goal‚ the teacher is expected to possess a thorough knowledge of the criteria of good teaching and the mastery of the subject matter to be taught and a broad knowledge of various teaching approaches/strategies of teaching. With some charges of emphasis on educational goals
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Customer Service Research Paper Before I get into further analysis of my own personal experience‚ I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent‚ smaller businesses
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HAPPY PRINCE Happy prince and the Swallow enjoyed real happiness because they had meaningful actions and meaningful lives. They forgot themselves‚ didn’t scare the death to help the poor overcome their sufferings. Happy prince in this story is a statue of a dead prince decorated with gold leaves and precious stones‚ and people call him “Happy prince” because when he was alive‚ he lived in a palace‚ and he never shed tears or feel sorrow. He was isolated from the less fortunate in the society‚ and
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