Rahul P Kumar MARKETING STRATEGY It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories. 1. Price based 2. Differentiation based PRICE
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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filters removed chlorine and any other particles that might give the water any taste or smell.However‚all this filtering removed even good particles that killed bacteria‚so Pepsi had to add ozone to the water to keep bacteria from growing.The result?Aquafina-a water with no taste or oder-that Pepsi believed could compete with the spring waters already on the market.Further‚Pepsi could license its bottlers to use the
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Competition in the Bottle Water Industry From 1996 to 2001 the bottle water industry worldwide sales went from 21 billion gallons to 32 billion gallons‚ with an annual growth rate average of 8.7%. The world’s largest market for bottled water‚ the United States attributes their 9.2% annual growth rate to consumer’s concerns regarding the purity of tap water‚ and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of
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I study about the marketing strategy of Pepsi and its impact on customer side. To know about the customer perception towards PepsiCo’s product and Brand Image. I also research on the customer satisfaction level. I study about how PepsiCo provided different value to their different customer. PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 18 different product lines each generating more than $1 billion in annual retail sales. PepsiCo nourishes consumers
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An Interim Project Report On A Comparative Study of B2B Marketing Strategies Of Bisleri and Aquafina (Industry: Packaged Drinking Water) Submitted to Andal Amisetti Adjunct Professor IMT Hyderabad By Rohit Goyal Ruhi Gupta Gaurav Surana Ankur Sharman Shashwat Parth Gupta 1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market
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environmental concerns that take place in this world‚ and bottled water is contributing to a large portion of that. In this report‚ we analyzed facts‚ statistics‚ and general rationale to assist Pepsi-Co’s Aquafina to make the world a healthier place. Over the last decade it is noted that Aquafina suffers from negative imagery from select customers concerned with its practices to the production of bottled water onto the environment. As mentioned‚ the evident environmental problems lie within 3 major
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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Case Study of Bisleri Details Themes: Marketing Mix Period : 2001-2002 Organization : Parle Bisleri Ltd‚ Coca Cola‚ Pepsi Countries : India Industry : Branded Water Reinventing Bisleri: Introduction In the early 1990s‚ Parle Bisleri Ltd’s (Parle Bisleri’s) Bisleri1 had become synonymous with branded water and had a market share of 70%. In the late 1990s‚ Bisleri’s market share began to erode with new players entering the market. The new players also positioned their products on the
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Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form May 10‚ 2015 Your name: Identify and describe the selected brand. Dasani is a brand of bottled water from Coca Cola. Dasani was launched after the success of Aquafina which was produced by PepsiCo. What brand problem are you attempting to solve with an IMC? The problem with Dasani bottled water was found to have illegally high levels of bromate‚ a cancer causing chemical. This has stopped customers from buying
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