Rahul P Kumar MARKETING STRATEGY It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories. 1. Price based 2. Differentiation based PRICE
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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filters removed chlorine and any other particles that might give the water any taste or smell.However‚all this filtering removed even good particles that killed bacteria‚so Pepsi had to add ozone to the water to keep bacteria from growing.The result?Aquafina-a water with no taste or oder-that Pepsi believed could compete with the spring waters already on the market.Further‚Pepsi could license its bottlers to use the
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Competition in the Bottle Water Industry From 1996 to 2001 the bottle water industry worldwide sales went from 21 billion gallons to 32 billion gallons‚ with an annual growth rate average of 8.7%. The world’s largest market for bottled water‚ the United States attributes their 9.2% annual growth rate to consumer’s concerns regarding the purity of tap water‚ and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of
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Incident Reports‚ Logs‚ and Narrative Reports Differences Introduction The use of incidents reports‚ logs and narrative-only reports is commonplace in a number of public and private sectors‚ including law enforcement and health care where they are used to codify different types of events for different purposes. Irrespective of the setting and purpose‚ though‚ these types of written records can play a vital role in keeping track of important events and establishing accountability
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AUTHORING A TECHNICAL REPORT As a Partial Requirement Toward Certification at the Technologist Level GUIDELINES AND REQUIREMENTS FOR AUTHORING A TECHNICAL REPORT Completing a satisfactory technical report is a requirement for certification as a technologist. This document provides requirements and guidelines for preparing and submitting a technical report. The technical report must be no fewer than 3‚000 words
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LONG REPORT FORMAT A typical lab report should include the following sections: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Title Page Table of Contents List of Figures Abstract Introduction Apparatus Procedure Safety Results Recommendations and Conclusion Appendix References Follow the detailed instructions in the CHE writing guide. Make sure to include page numbers. 1. Title Page Follow the sample on page 15 of this document. Although counted in the pagination‚ this page is not numbered. (A
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Introduction The introduction is certainly the most read section of any deliverable‚ and it largely determines the attitude of the reader/reviewer will have toward the work. Therefore‚ it is probably the most delicate part of the writing of a report. Unfortunately‚ many people (even very experienced ones) seem to have difficulties at writing a good introduction. For some‚ it is a daunting task. In this short article‚ I present a very simple method for writing a good introductory chapter. Actually
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Internship Reports Objective Writing reports is one of the most formal ways of presenting the results of a project. Reports can be written about any professional activity including experimental or test results‚ design proposals‚ economic or technical feasibility studies and project summaries. They usually follow a major effort on a single topic and are written for review by people involved in decision making or affected by their work. Internship students are asked to write an Internship Report for a
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| What is Report Writing ?A report can be defined as a testimonial or account of some happening. It is purely based on observation and analysis. A report gives an explanation of any circumstance. In today’s corporate world‚ reports play a crucial role. They are a strong base for planning and control in an organization‚ i.e.‚ reports give information which can be utilized by the management team in an organization for making plans and for solving complex issues in the organization.A report discusses
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