Major decision issues in the case 1. Aqualisa has to decide its channel strategy (which channel to choose from trade shops‚ showrooms‚ DIY sheds‚ or plumbers to increase sales)‚ product promotion strategy (how to promote new product)‚ and product positioning strategy (how to position products in a segment). 2. Most of the plumbers are conservative and historically hesitant to any electronic devices in showers. So how should Aqualisa convince and make these plumbers accept Quartz showers?
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In 2001 Aqualisa created a new product‚ Quartz‚ which they felt revolutionized the shower industry. Much to their dismay the new product was having a difficult time selling. After analyzing their marketing strategy I have found several reasons for the Quartz low sales volumes. 1. Placement in premium segment 2. Poor marketing to customers‚ plumbers. 3. Small retail network When launching the new product‚ Aqualisa decided that Quartz should be placed in the premium segment.
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AWL (GE/McKinsey approach) | 1. Describe the business portfolio and the options available to AWL. The business portfolio of AWL’s 1998 fiscal year consists of three SBUs‚ namely three new marketing textbooks‚ including Advertising and Sales Promotion Strategy‚ Analysis for Strategic Marketing and Marketing Engineering. We can also see these three textbooks in the GE Portfolio Matrix as shown in Graph 1 and Graph 2. AWL should have clear understanding of these three new textbooks in order
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Day of reckoning for European retail banking McKinsey report July 2012 The dynamics of the global banking sector have been in flux since the beginning of the 2008. Irate creditors everywhere have called for more stringent regulation to ensure that that the interests of financial institutions are more closely aligned with those of their customers and shareholders. The global‚ European and national authorities have responded with vigour and the regulatory reform to which all banks‚ wholesale and retail
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McKinsey Case Study Analysis � PAGE �1� McKinsey Case Study Analysis � McKinsey and Co. Case Study Analysis This paper applies the management by objective (MBO) philosophy of Peter Drucker to the case study analysis of McKinsey and Company (McKinsey). Founded in 1926 by James "Mac" McKinsey‚ a University of Chicago professor‚ the firm started as an accounting and engineering consultancy agency‚ which experienced rapid growth. This paper is a plan that outlines key aspects of MBO and how it will
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Aqualisa Quartz: Case Study 1. What is the Quartz value proposition to plumbers? What is Aqualisa Quartz value proposition to consumers? The value proposition of Aqualisa Quartz to plumbers is that it is easy to install; it is more profitable because they are able to do more installations. Because the installation process is less complicated‚ it takes less time to install (only half a day compared to 2 days previously). This gives plumbers the opportunity to install more units and capture
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The Matrix The matrix will forever hold a place as one of my favorite childhood movies as the action and computer generated imagery back in 99’…were ahead of its time. Today‚ I’m twenty years old‚ in college and assigned to re-watch this bad-ass movie and utilize my mature adult intelligence to “critically” think about the socially constructed reality at a college level. Therefore‚ I shall proceed to say that after watching the Matrix‚ the movie pertains to the socially constructed reality as a
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In mathematics‚ a matrix (plural matrices) is a rectangular array of numbers‚ symbols‚ or expressions‚ arranged in rows and columns.[1][2] The individual items in a matrix are called its elements or entries. An example of a matrix with 2 rows and 3 columns is Matrices of the same size can be added or subtracted element by element. But the rule for matrix multiplication is that two matrices can be multiplied only when the number of columns in the first equals the number of rows in the second. A
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“The Matrix” is a computer animated dream world pulled over your eyes to blind you from the truth‚ it is designed by the machines to keep the human race under control. It tricks the mind into believing us that we have a choice‚ and we choose our destiny‚ when in truth we are just a energy source for the machines. The “Matrix” is a thriller set in the future. The movie poses the question what is real? Throughout the Movie there is many theme’s and biblical symbolism‚ some see Neo as Christ‚ Morpheus
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Compare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? An Essay Submitted to Jason Elvis BY Williestine Harriel Liberty University online September 24‚ 2012 Compare and Contrast The Matrix with the readings from Plato and Descartes. What are some similarities and differences? After reading The Matrix‚ and reading from Plato and Descartes‚ I find that there are some similarities and differences
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