The symptoms of multiple sclerosis depend on where the damage occurs. The most common symptoms of multiple sclerosis are fatigue‚ weakness‚ numbness‚ vision problem‚ spasticity‚ bowel problem and otherwise Firstly‚ fatigue for peoples with multiple sclerosis is different from other fatigue‚ it occurs when nerve deteriorated in the spinal column. It occurs suddenly and easily. Even after a good night sleeps they tend to feel tired when wake up in the morning and get worse as the day progresses. They
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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company has completed ground-breaking projects like producing the world’s largest Floating Production Storage and Offloading vessels. KBR performs numerous projects at any given time‚ and usually contributes to multiple elements of each project. An issue that arises with accounting for multiple deliverable contracts is deciding when and how to recognize revenue. A company must first determine if they should recognize revenue for the contract as a whole unit or as separate units of accounting. Next
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Multiple Myeloma is mainly caused by the Monoclonal gammopathy of unknown significance‚ or MGUS‚ and other uncontrollable factors. “MGUS is an asymptomatic blood disorder characterized by an abnormally elevated level of monoclonal protein‚ often discovered incidentally during testing for other disorders. Monoclonal proteins‚ or "M-proteins‚" are produced by plasma cells in the bone marrow.” Although it is not clear why‚ people who already been diagnosed with MGUS will most probably get multiple myeloma
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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The 25th anniversary of the publication of Howard Gardner’s Frames of Mind: The Theory of Multiple Intelligences Copyright 2008 Howard Gardner. All rights Reserved. In 1983‚ psychologist Howard Gardner published Frames of Mind‚ the book in which he introduced his ‘theory of multiple intelligences’ (MI theory). Gardner wrote this book as a psychologist and thought that he was addressing principally his colleagues in psychology. He devoted little of the book to educational implications and
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