Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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Introduction Frutika Juice is the juice brand of AFBL‚ recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. The history of Akij Group stretches back to later part of the forties. In its infancy‚ the Group started in humble way with jute trading which was
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Journal Article Critique I chose to read the article‚ “Osteoporosis in multiple sclerosis” written by Andrew P Hearn and Eli Silber. It is an understanding about osteoporosis and the connection it might have with multiple sclerosis (MS) compared to patients that do not have multiple sclerosis. Multiple sclerosis is a neurological disability that affects a great amount of young adults. The longer a person has multiple sclerosis‚ the more the person loses strength in there bones. Osteoporosis occurs
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This week I decided to learn a little bit more about a disease called Multiple Myeloma. Multiple Myeloma is caused when a certain type of cell called the plasma cell is being produced “abnormally”. This means that the plasma cell isn’t doing its job and killing the bacteria that enters into your body because “[they]...crowd normal blood cells in your bones.” It creates tumors in your bone marrow and sometimes other parts of your body. As the bad plasma cells start to get higher in number‚ your bones
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Howard Gardner‚ Multiple Intelligences Who knew that a young boy born in 1943 in Scranton‚ PA‚ would become one of the main well known theorists in today’s society (Multiple Intelligences‚ 2002). Growing up‚ Howard‚ really enjoyed being studious and doing well in school‚ however‚ he enjoyed playing piano the most. He claims that music has always been a very important aspect in his life. Majoring as a developmental psychologist and neuropsychology‚ Gardner started his research towards what is today
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Building a Leadership Brand by Dave Ulrich and Norm Smallwood You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability‚ follow these five principles. Quick: What do the following firms have in common? General Electric‚ whose motto is “imagination at work‚” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products
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universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages‚ from babies to the sophisticated market‚ including the male and female targeted group. According to the Guess website (no date)‚ the Marcianos found in 1981‚ a small denim company in California. Guess continues to be guided by the Marcianos brothers‚ Paul and Maurice. They saw an opportunity to combine the European and American culture to create the brand Guess. Guess
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Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
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