Executive Summary: Rawlinson is considering whether to change marketing strategy for the Quartz in order to sell 100 or 200 a day to break through the mainstream. To generate sales momentum‚ most important‚ Rawlinson should come up with tactics to encourage product trial by plumbers; secondly‚ demonstrate product benefit to consumer‚ and build premium image and sales channel with luxury property developer. Situation Analysis: Company: Rawlinson believed Aqualisa’s profit advantage is vulnerable
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SHANTHAN REDDY BANDI AQUALISA QUARTZ: Simply a better Shower Inspite of possessing differentiable features from that of the competition‚ the product (Aqualisa Quartz showers) was not speaking for itself. The product mainly was focused to resolve the issues faced by the plumber and customers but did not attract sales as much as expected. The product was not gaining enough momentum to gather sales that the makers expected due to reasons such as its high price‚ inefficient marketing and no brand
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Aqualisa case study a. Customer (segmentation‚ characteristics) Individuals: general characteristics: concerned about pressure problems‚ temperature fluctuation‚ and low brand awareness. o Premium consumer customer: Shopped in showrooms‚ granted high performance and service style is very important. o Standard consumer: performance and service usually relied on plumber to recommend or select product. o Value consumer: concerned with convenience and price‚ easy solution‚ relied on plumber to
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Aqualisa Case Questions 1. What is Quartz value proposition to customers? To plumbers? 2. Why is the Quartz shower not selling? 3. What should Rowlinson to do to generate sales momentum for the Quartz product? What is the best action plan in terms of targeting? Should he lower the price? 2. B&D case question 1. What is the cause of B&D 9% share and Makita’s 50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the
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UNIVERSITY OF SOUTHERN CALIFORNIA Marshall School of Business Administration Marketing 440 Dr. Gary L. Frazier Marketing Analysis and Strategy The Richard and Jarda Hurd Fall‚ 2012 Professor of Distribution M and W‚ Noon to 1:30 p.m. Management Hoffman 304
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\ Sony Corporation Entertainment company Sony Corporation‚ commonly referred to as Sony‚ is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato‚ Tokyo‚ Japan. Wikipedia Stock price: SNEJF (OTCMKTS)US$ 19.97+0.05 (+0.25%) 15 Oct 11:30 am EDT - Disclaimer Headquarters: Minato‚ Tokyo‚ TKY‚ Japan CEO: Kazuo Hirai Founded: May 7‚ 1946 Founders: Masaru Ibuka‚ Akio Morita Nominations: Golden Joystick Award for Publisher of the Year
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policy‚ and marketing strategy. In this report‚ we will put our main focus on marketing strategies and more details analysis‚ such as 4Ps (product‚ price‚ place‚ promotion)‚ SWOT analysis (strength‚ weakness‚ opportunity‚ threaten)‚ Marketing Environment (economic‚ technological‚ cultural‚ social‚ and competitor)‚ advertising‚ and target market‚ etc. First element of 4Ps is product. With more and
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Paragraph 1: Quartz‚ also known as SiO2‚ has a tetrahedral structure that is similar to FePO4 under normal circumstances. However‚ there is the presence of a few differences. For FePO4‚ it’s a cation is a transition metal‚ unlike silicon which is a metalloid. This study summarises the changes in structure of FePO4 over a range of temperatures. Quartz belong to the trigonal crystal system‚ but not considered to be part of the rhombohedral lattice system. Both α- quartz and β-quartz are chiral crystal
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Facts Amethyst is made when pure quartz (white quartz) elements (silicon and oxygen) combine with some iron atoms. The quartz then turns into amethyst. Colour: Purple and Bluish-violet; amethyst is probably the most brilliantly colored type of quartz. Hardness: 7 on the Mohs harness scale since Amethyst is a type of quartz (and quartz is #7 on the scale). Luster: Vitreous (glasslike) Amethyst is like stain glass windows; it has colour and is see-through. Shape: Triagonal; the shape
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Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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