Student Name‚ EMBA 17 Fall2010 All information for this case study was taken from “Aqualisa Quartz: Simply a Better Shower‚” HBS 9-502-030; Rev July 10‚ 2006 Problem ID: Aqualisa hopes to grow the brand through the introduction of a new line‚ the Quartz shower. Initial launch results have been disappointing‚ and the managing director of Aqualisa would like to breathe new life into the launch through a new marketing strategy. The intended result is higher sales‚ wider brand recognition and a
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IMPACT OF CONSUMER PERCEPTION ON MARKET STRATEGY Case Study: “Aqualisa Quartz: Simply a better Shower Q #1: What is the Quartz value proposition to plumbers? To Consumers? It’s just what we wanted. Push-fit-connect-you done I can handle more orders which mean more profit. * Easy to install * Takes less time to install * My assistant can do that easily. * More profitable Ans: PLUMBERS CONSUMERS: Efficient & reliable water pressure. Don’t need to adjust temperature
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Aqualisa Quartz Group Case Presentation Problem The plumbing system in the United Kingdom is very inconsistent due to the varying age of the buildings making shower temperature and pressure challenging to control. Aqualisa designed the Quartz system to address these issues by integrating an electronic controller into the plumbing of the shower unit. After development and field testing‚ most believed this would take over the market and propel Aqualisa into a powerful position in the shower industry
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9/22/13 I: Design Title: The Mass of Quartz Purpose: To determine the density slope for water and alcohol and apply the understanding to determine the volume of a quartz sample without measuring the volume or calculating it. Hypothesis: The hypothesis of this lab was by using the density of alcohol we could calculate the density of a quartz samples. Controls and Variables: Independent variable: Volume of water and alcohol Dependent variable: The weight of the liquid or solid Controls:
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Ingots are grown through a process known as Czochralski (CZ) method. CZ ingot growth requires chunks of virgin polycrystalline silicon which are placed in a quartz crucible along with small quantities of elements called dopants - the most common of which are boron‚ phosphorus‚ arsenic and antimony. The materials are heated to a temperature above the melting point of silicon‚ 1420 degrees Celsius. Once the polycrystalline and dopant combination has been liquefied‚ a single silicon crystal‚ the seed
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Of Quartz‚ it’s a Crystal Ritual John Berger (n.d.) once said‚ “That we find a crystal or a poppy beautiful means that we are less alone‚ that we are more deeply inserted into existence than the course of a single life would leave us to believe”. Rituals leave the believer with the undeniable feeling that they are not alone in this world. The act of cleansing and charging crystals is no different. Straightaway‚ when one thinks of crystals they imagine a hippie living in Sedona trying to peddle their
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The chapter starts with a brief excerpt detailing how intellectualism has become the latest fad‚ it then relates L.A.s history as a city without a distinctive cultural and academic history to show the hypocrisy and naivety of such a claim. Having no successive generations of academics to truthfully‚ study and establish facts has created a chasm of actual research recording L.A and Southern California’s evolution‚ development and change. This absence of research has allowed the myths created to
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Descending over the San Gabriel mountains into LAX‚ Los Angeles‚ the gray rolling neighborhoods unfurling into the distant pillars of downtown leaping out of its famous smog‚ one can easily see the fortress narrative that Mike Davis argues for in City of Quartz. A city that has been thoroughly converted into a factory that dumps money taken from exterior neighborhoods‚ and uses them to build grand monuments downtown. One could compare the concrete plazas of Downtown LA and the Sony Center dominated Postdamer
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Quartz-type FePO4 was investigated from 294 up to 1073K by neutron powder diffraction. The cell parameters and fractional atomic coordinates in the α phase tend towards the values found in the β phase. The first order transition of FePO4 is at 980 K‚ during which several observations are made. Firstly‚ the cell parameters and fractional atomic coordinates show discontinuous shifts. Secondly‚ the intensities of a large number of diffraction lines decrease‚ as shown in Fig. 1. Lastly‚ bond distances
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Introduction Rose quartz is a pale pink to rose-red variety of quartz. Quartz is the second most plentiful mineral found in the Earth’s crust. Rose Quartz occurs only in massive formations‚ with no crystal faces‚ edges or points. It is often hazy or turbid; therefore it lacks good transparency. It also contains microscopic fibers‚ which can on occasion produce a cat’s eye or star effect within the stone. Rose quartz crystals are formed when the pressure within the earth pushes molten lava into
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