Aqualisa Quartz Case Study 1. What is the Quartz value proposition to plumbers? To Consumers? To plumbers: a. Very easy to install - ’push-fit-connect-you’re done’ b. More profitable i. ½ day work (25% of previous time)‚ apprentices can do work also. Opportunity to install more and capture some of historical 6-month wait list ii. on average‚ plumbers do 40 to 50 a year (generally 2-day job)‚ but generally without reducing profit‚ will be able to do many more To consumers: c. Efficient
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Student Name‚ EMBA 17 Fall2010 All information for this case study was taken from “Aqualisa Quartz: Simply a Better Shower‚” HBS 9-502-030; Rev July 10‚ 2006 Problem ID: Aqualisa hopes to grow the brand through the introduction of a new line‚ the Quartz shower. Initial launch results have been disappointing‚ and the managing director of Aqualisa would like to breathe new life into the launch through a new marketing strategy. The intended result is higher sales‚ wider brand recognition and a
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IMPACT OF CONSUMER PERCEPTION ON MARKET STRATEGY Case Study: “Aqualisa Quartz: Simply a better Shower Q #1: What is the Quartz value proposition to plumbers? To Consumers? It’s just what we wanted. Push-fit-connect-you done I can handle more orders which mean more profit. * Easy to install * Takes less time to install * My assistant can do that easily. * More profitable Ans: PLUMBERS CONSUMERS: Efficient & reliable water pressure. Don’t need to adjust temperature
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Descending over the San Gabriel mountains into LAX‚ Los Angeles‚ the gray rolling neighborhoods unfurling into the distant pillars of downtown leaping out of its famous smog‚ one can easily see the fortress narrative that Mike Davis argues for in City of Quartz. A city that has been thoroughly converted into a factory that dumps money taken from exterior neighborhoods‚ and uses them to build grand monuments downtown. One could compare the concrete plazas of Downtown LA and the Sony Center dominated Postdamer
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Executive Summary: McDonald’s Corporation (Abridged) McDonald’s development from its first drive-in restaurant in San Bernardino‚ California‚ to the famous fast food giant was based on the perfection of its operations - the recipe for its success and growth. Its operating system is characterized by focusing on uniformity for consistent quality‚ the formation of partner relationship with its franchises and supplier to improve operating system innovatively and last but not least the introduction
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How to Write An Executive Summary? Whether you’ve put together a business plan or an investment proposal‚ you’re going to need an executive summary to preface your report. The summary should include the major details of your report‚ but it’s important not to bore the reader with minutia. Save the analysis‚ charts‚ numbers and glowing reviews for the report itself. This is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business
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Executive Summaries are much like any other summary in that their main goal is to provide a condensed version of the content of a longer report. Definition of Executive Summary The executive summary is usually no longer than 10% of the original document. It can be anywhere from 1-10 pages long‚ depending on the report’s length. Executive summaries are written literally for an executive who most likely DOES NOT have the time to read the original. • Executive summaries make a recommendation • Accuracy
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Executive Summary: A Project for Quality Improvement and Cost Reduction Most of the health care organizations are very much interested in quality improvement activities since they are facing a big competition in the market. Quality improvement activities and the role of nurses in this area are increasing simultaneously. Since nurses are the primary care givers in the hospitals their influence in quality improvement is remarkable. Quality improvement is a formal method to bring the service to the
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Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
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I. EXECUTIVE SUMMARY Shoes as we all know is a footwear that used by people to protect their foot. As history tells‚ shoes have been evolved over thousand years. What started as a practical venture has grown into a varied‚ booming industry just as concerned with art as it is with functionality. As time passed by‚ the idealization of shoes differentiate. Fashion dictates that shoes are not only meant to wear but also to project the person’s lifestyle. Though it has basic way to wear‚ customers are
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