products. Onida‚ is still well known for its brand mascot ‘The Onida Devil’ and its punch line “Neighbor’s Envy Owner’s Pride”. In the 1980s when owning a television set was considered a luxury‚ Onida launched its advertising campaign on the platform of envy‚ to promote its television range. A green-horned devil with a long pointed tail was the spokesperson in all its ad campaigns till the 1990s. The ‘Devil’ helped Onida gain substantial market share and brand recall among the customers and become one
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Branding is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s
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Situation Aqualisa Quartz‚ a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the market since its launch four months ago. The product described by one of the customers (a plumber) is a ’push-fit-connect-you’re done’ shower and offers the customers ’what they (the plumbers) want’. Despite the above facts‚ Quartz has experienced poor sales and has not met the company’s expectations. Brand awareness was low in the industry
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foods‚ we decided to come up with a native restaurant business‚ the “Probinsyana”. The purpose of this native restaurant is supports the middle class to low class people. Being able to deliver great customer service‚ great food‚ and great atmosphere. A hit that will surely be loved by the masses is what this is all about. Probinsyana cuisines have its influences from different countries. This is due to the fact that traders and colonizers have visited the Philippines for centuries. The American
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response to the work that Alfred Binet had done in France around 1900. Binet’s work led to the formation of an intelligence test; we are all familiar with the "intelligence quotient‚" or "IQ‚" the way that intelligence is measured on his test. This type of IQ test was used as the basis of another one with which most of us are familiar: the Scholastic Aptitude Test (SAT)‚ which is taken my most college-bound high school students. Both of these tests look predominantly at two types of intelligences:
Free Theory of multiple intelligences
AQUALISA QUARTZ In an industry where gaining a competitive advantage through product innovation was deemed impossible‚ Aqualisa developed a breakthrough product‚ launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz‚ Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This
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Some consumers are influenced by brands‚ other are not. Discuss the reasons for this. Currently‚ there are many products which have been introduced to the market. A company attempts to make their brand recognized by consumers in order to gain repurchasing from their customers. The company needs to predict an expectation of consumers. Therefore‚ brand management could be one of the most important roles in achieving this. Branding is a product or service that is distinguished from its competitors
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II /2011 Coverage : All Blocks Note : Answer all the questions and submit this assignment on or before 31st October 2011‚ to the coordinator of your study center. 1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. Unit 1.2 b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. Unit 1.6 2 a) Why is media planning important in advertising
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Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine
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Behind the Wheel I slid into the cream pleather bucket seat‚ strapped the old black seatbelt across my chest‚ adjusted the mirrors‚ put one of the two keys for the vehicle into the ignition‚ stepped on the clutch‚ turned the key and felt the rumble and shake of the snorting engine. I set the CD face plate in its niche and tuned to my favorite station. I gazed over at my dad thinking‚ “I did it! I had purchased my car on my own!” I could barely hear my thoughts over the sound of the engine‚ but my
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