Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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Multiple Choice Quiz http://highered.mcgraw-hill.com/sites/0073381195/student_view0/chapte... Home > Chapter 5 > Multiple Choice Quiz Course-wide Content Interactive Exercises iGlobe Global Edge PowerPoint Presentations Multiple Choice Quiz (See related pages) Results Reporter Out of 5 questions‚ you answered 3 correctly with a final grade of 60% 3 correct (60%) 2 incorrect (40%) 0 unanswered (0%) Quizzes Multiple Choice Quiz True or False Your Results: The correct answer
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Multiple Regression Model for Market Capitalisation Duvan Lopez (Victoria University) Yen Nguyen (Victoria University) Meutia Iqbal (Victoria University) Bayu Suropati (Victoria University) ABSTRACT Over the years‚ the importance of market capitalisation has been well acknowledged to value a certain company for its shareholders‚ future acquirers‚ and generally anyone related with the company. There are various methodologies that have been used to analyse market capitalisation‚ such as
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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for Multiple Sclerosis which is a disease where the immune system eats away at the protective covering of the nerves (myelin sheath) in your body. This disease mostly affects people who are 18-60+ old‚ but can affect 3-17 year old children. Women are twice as likely to get MS than men. Liz‚ my dad’s cousin‚ raised 3 great children with her loving husband by her side when she was diagnosed with MS at the young age of 38. She died 12 years later just after she got to meet her granddaughter. This disease
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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Multiple sclerosis (MS) is a chronic demyelinating disease of the central nervous system (CNS) that is characterized by inflammation and a variety of neurological symptoms and lesions disseminated in both time and space. MS has traditionally been thought to be primarily a T-cell mediated disease‚ however‚ more recent studies implicate B cells in the pathogenesis as well (Knippenberg et al 2011). Additionally‚ low vitamin D levels is a modifiable risk factor that is associated with development and
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Introduction Team D will examine positive relationship of wages with multiple variables. The question is‚ are wages dependent on the gender‚ occupation‚ industry‚ years of education‚ race‚ years of work experience‚ marital status‚ and union membership. We will use the technique of linear regression and correlation. Regression analysis in this case should predict the value of the dependent variable (annual wages)‚ using independent variables (gender‚ occupation‚ industry‚ years of education‚ race
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