ADVERTISING CAMPAIGN An advertising campaign is a coordinated series of link ads that:- * Focus on a common theme for one ad of any brand * They are directed at a particular segment of the population that is the target audience. * They aim at achieving a specific objective. * Successful ad campaign may last for a week‚ few weeks to months or years. * Its planned programme using advertising aim at a particular target audience over a definite period of time for the purpose of
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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Case for Analysis: Aquarius Advertising Agency 1) Analyze Aquarius in terms of the five contextual variables: * Goals: Aquarius has realized a huge problem in regards to the rapid turnover of their major accounts. An agency reorganization would be a realistic goal in changing their competitive techniques. This reorganization might be able to set them apart from the other agencies by reducing their response time and increasing the communication between the different departments to boost efficiency
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Part One City Explorer is an advertising agency and a publisher for a free magazine named “City Explorer”. The management of City Explorer had divided into different department‚ which are admin department‚ design department‚ sales department‚ distribution department and the apps division department (Joanne‚ 2017). It can be seen that‚ it’s an agency which have appropriate arrangement. City Explorer is the advertising agency that are very famous in Negeri Sembilan‚ Malacca‚ and certain part of Klang
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Drex Norrizz Libaton Paolo Martin Uy A Case Study on Aquarius Food Industries‚ Inc. I. Central Issue Aquarius Food Industries‚ Inc. experienced stable‚ nearly flat sales growth for the past few years. The company desires to boost sales and profit‚ and strengthen its position in the industry. II. Areas of Consideration a. External Analysis i. Macro Environment 1. Socio-Cultural Security issues in Mindanao AFI strictly implements a 30 days credit term to its customer beginning from the delivery
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Aquarius – Pub Valuation Overview The Greens are looking to sell Aquarius Ales‚ their pub located in Austin Texas as they are looking to fully retire and take up golfing and quilt making. Recently they have received their first offer to buy the business which was $450‚000 from Marc Johnston and John Sheridan‚ two University of Texas graduates who miss the college scene. The Greens are seriously considering the offer but feel that it may be a bit low as they estimated the value of Aquarius Ales
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McKinstry Advertising Agency You are the president of the McKinstry Advertising Agency‚ a medium sized firm that specializes in preparing the marketing strategies‚ performing the market research studies‚ arranging the distribution channels‚ and designing the advertising and promotional materials for industrial companies that have developed ”off-shoot” consumer products. You obviously serve a very specific niche. Your clients are industrial companies- that is‚ they sell primarily to other manufacturing
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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SSIGNMENT Students should be able to know the occurrence of occupational diseases at any types of industry. So‚ totally the occupational diseases can be prevented among exposed workers and ensure that the workers are working in the best health status. Students also can get knowledge‚ exposure‚ and create critical thinking on how to control variety of occupational diseases in Malaysia. Title : ‘Occupational Disease’ among ‘target group’ at ‘name of industry’. Eg: Asthma among quarrying
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Writing a Brief for the Advertising Agency THE TWIX EXAMPLE Company and agency Media centre company brief brand ad strategy approval creative brief agency Creative execution approval media brief media planning approval production media buying 1 The company brief A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework
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