Motivation Theory and Corporate Responsibility (Summary) Mario Minoja University of Modena and Reggio Emilia and Bocconi University Maurizio Zollo INSEAD and Bocconi University Abstract Whereas CSR Scholars generally identify two kinds of motivation for engaging in CSR‚ namely instrumental and normative motivation‚ we argue that this framework does not provide a comprehensive picture of reasons leading individual people and companies to engage in CSR and‚ even more important‚ does not
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Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel identity The fashion industry is very complicated‚ large and ever evolving as taste and
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Student Handbook The Alfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larréché The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner‚ Director of R&D STRATX International Rémi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press‚ Cambridge‚ Massachusetts Cover Design: Synergy Network‚ Waltham‚ Massachusetts Marketing Manager: Lucy
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Ruminating about Placebo Effects of Marketing Actions Author(s): Baba Shiv‚ Ziv Carmon‚ Dan Ariely Source: Journal of Marketing Research‚ Vol. 42‚ No. 4 (Nov.‚ 2005)‚ pp. 410-414 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/30162391 . Accessed: 21/03/2011 12:36 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR ’s Terms and Conditions
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REVERSE LOGISTICS: CHALLENGES AND ISSUES FACED BY THE MAJOR RETAIL PLAYERS IN THE UK. INTRODUCTION: “In the sweat of your face you shall eat bread till you return to the ground‚ for out of it you were taken; For dust you are‚ And to dust you shall return.” Genesis 3:19. Effective and efficient management of product returns is an intriguing practical and research question. Growing green concerns and advancement of reverse logistics (RL) concepts and practices make it all the more relevant
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For the exclusive use of W. Zhou‚ 2015. HK1007 ALI FARHOOMAND SAMSUNG ELECTRONICS: MANAGING INNOVATIONS IN AN ECONOMIC DOWNTURN At Samsung Electronics‚ we believe that crises are opportunities for innovation and that change is about action. It takes a different kind of strategy to navigate tough economic times and become one of the world’s leading companies. And we have what it takes to get there.1 This is a time of real crisis. Global companies are crumbling. We don’t know what will happen to
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‚ International journal of logistics research and applications: A leading Journal of supply chain management‚ Vol 5(3)‚ p. 299-309 U.S Watson‚ N. (2006)‚ MAS holdings: Strategic Corporate social responsibility in the Apparel industry. Case‚ U.K :INSEAD Zeiger‚ S
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Running Head: NESTLE’S ETHICAL BUSINESS STRUGGLES 1 Nestlé’s Ethical Business Struggles: How the infant formula boycott affected Nestle NESTLE’S ETHICAL BUSINESS STRUGGLES 2 Abstract Nestlé’s marketing tragedy of infant formula in third-world countries in the 1970s caused consumers to boycott the company. As this paper states there are three individuals who were associated with Nestlé’s managing of the boycott. In the 1980s there were other business
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GLOBAL STRATEGYAND MULTINATIONALS’ ENTRY MODE CHOICE W. Chan Kim* INSEAD Peter Hwang** Baruch College Abstract. This paper makes a case directed towards establishing the importance of global strategic considerations in choosing multinationals’entry mode. Specifically‚it is our contention that beyond the environmental and transaction-specificfactors well established in the literature to affect the entry mode decision‚ we should also consider the strategicrelationshipa multinational envisages between
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The Antidote Emerald Article: How is strategy formed? Ten schools of thought Kippenberger‚ T Article information: To cite this document: Kippenberger‚ T‚ (1998)‚"How is strategy formed? Ten schools of thought"‚ The Antidote‚ Vol. 3 Iss: 6 pp. 11 – 14 Permanent link to this document http://dx.doi.org/10.1108/EUM0000000006623 Downloaded on: 14-08-2012 Citations: This document has been cited by 2 other documents To copy this document: permissions@emeraldinsight.com This document has
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