CSR INITIATIVES OF INDIAN IT COMPANIES Sustaining and Enhancing Competitiveness in today’s Business Scenario Abstract The idea of corporate social responsibility (CSR) is not new to Indian companies. Growing number of Information technology (IT) companies with the direct involvement of employees are implementing CSR projects. Dedicated departments in most of the companies are looking into much more than just funding or getting involved in one-time projects. The trend is especially strong in
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Corporate Social Responsibility (CSR) in construction‚ real estate and related industries and analyzing the marketing strategy of the company ‘ENKA’ upon its level of commitment to CSR. For: CEM Assignments Office Date: 27/02/2013 From: Deniz Berkan Unsal Moscow‚ Russian Federation List of Contents 1.0 Summary 2.0 Question 1: Discussing the issues involved in CSR‚ and giving examples illustrating the benefits and limitations of making a commitment to CSR from the point of view of organizations
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Communications in Business 100 Critical Essay Volkswagen AG Volkswagen AG: Large market share‚ even larger Corporate Social Responsibility. Volkswagen leads the European continent‚ as it’s most predominant car manufacturer. Volkswagen AG is the holding company for VW group that comprises of Automotive and Financial Services. VW also owns a garage full of luxury carmakers like AUDI‚ Lamborghini‚ Bentley‚ and Bugatti. Other brands include SEAT and Škoda and in 2009 VW acquired a 49.9% stake
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Phone Hacking Scandal from Business Ethics and CSR Point of View Date: 21 June 2012 Executive Summary The focus of the project you’re about to read is on the recently phone hacking scandal of famous UK News agency‚ - The News of The World. The report include a brief explanation of what has happened based on pre-selected online articles‚ analysis of the scandal from Business Ethics point of view by using various CSR theories discussed during the CSR course in period four and provides conclusion
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Self-reflection using Laura Nash model BUSI3006 Business Ethics and Corporate Social Responsibility (Session 3) 12211044 Tim‚ Yiptaiyin Description: Ethics is always happening around our life and everyone must have faced some ethical dilemma in their daily life. I have no exception and I have experiences an event also in my university life. During my second year studies‚ I took a course that required us form a group to present on a topic and we have to hand in a report later. We have
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Explain why CSR is a key concern in managing the operations of a large business? Cadbury Corporate social responsibility is an important concern in managing the operation of a large business‚ as it integrates financial‚ social and environmental goals. Cadbury‚ an internationally well-known chocolate company‚ is now Fairtrade Certified‚ becoming easy for the consumers to recognise their products. And with this label‚ the company is now helping the Third World Producers by guaranteeing a better
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towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth‚ the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose‚ there is much talk about Corporate Social Responsibility (CSR) today. As Indian apparel/fashion and retail
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In 2010 Accenture produced a report in collaboration with the United Nations Global Compact titled‚ "A New Era of Sustainability: CEO reflections on progress to date‚ challenges ahead and the impact of the journey towards a sustainable economy." The major finding: that 93 percent of the 766 CEOs believed that sustainability will be important or very important to the future success of their company. That’s the good news. The challenge is the reality of operationalizing this critical business strategy
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ABSTRACT Purpose: The purpose of implementing corporate social responsibility (CSR) has been a long debated topic. However there is a lack of literature within the supermarket industry. The aim of this project is to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices‚ and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured
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To what extent do you agree that the main beneficiaries of CSR will always be a firm’s stakeholders rather than its shareholders? Corporate social responsibility has a number of affects for both the stakeholders and shareholders in a business. The effects on both of these will be dependent upon the type of business and the social responsibility programme which they adopt. But who benefits the most? And over time will this always be the same? All firms need to fulfil the needs of their customers
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