BTEC HND in Business Unit 4: Marketing Principles Assignment One: The Concepts and Process of Marketing Section Number | Contents | Page Number | 1.0 | Marketing definitions | 3 | 2.0 | The Orientation of Marketing | 4 | 3.0 | 3.1 The Main Characteristics of Marketing3.2 Benefits and Costs | 56 | 4.0 | The Marketing Concept | 6 | 5.0 | 5.1 Macro Environment5.2 Micro Environment5.3 SWOT Analysis | 9‚10‚11 | 6.0 | 6.1 Self Evaluation6.3 Time Schedule | 12‚13 | 7.0 | Reference
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Introduction Theory Communication is defined as exchange of ideas‚ emotions‚ messages‚ stories and information through different means including writing‚ speech‚ signals‚ objects or actions.(Clegg et all‚ 2008). Levels of communication Littlejohn (1989) differentiates between four levels of communication: Dyadic Communication: Dyadic communication means two party communications. Dyadic communication can be interpersonal or face to face and can be informal and formal form of communication. Interpersonal
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BSB51207 Diploma of Marketing Subject name: Marketing Principles Subject code: MR02 STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC Intellectual Property of The Australian Institute of Professional Education (AIPE) Updated 14 September 2010 V1.3 BSBMKG501B – Identify and Evaluate Marketing Opportunities Page 1 of 9 BSB51207 Diploma of Marketing MR02 - Identify and Evaluate Marketing
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1.1 Explain the various elements of the marketing process “Marketing is a business activity in which the organization‚ in order to satisfy the demands of the industry‚ decides the preferred items and/or solutions‚ familiarizes them with consumers‚ determines prices‚ arranges the product sales and impacts clients.” (Liu G 2011) The above definition is describing the core intention of promotion. “Marketing is the process used to find out which items or solutions may be of interest to clients‚ and
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The Development of Economic Activity Human Beings produce and consume goods and services from the resources in their environment. It is primarily for the reason that humans are called ECONOMIC ANIMAL‚ because he or she has the ability to use his or her hands and brain to satisfy his or her immediate personal needs. These are looked at as basic needs; these needs are food‚ shelter and clothing (Economic Activity). Economic Activity means activities which results in the satisfaction of needs. In order
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Introduction An organisation has several different roles and responsibilities within a business. Managers being an integral part in an organization structure‚ plays an important part in shaping‚ designing‚ building and sustaining an organization. A managers jobs can vary based on the size of an organisation they work for. The concept of a business manager is making sure to help ensuring the company runs smoothly and is doing everything it can for the organization to be successful. A manager will
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organizing a corporation. (5 – 10 min.) S 1-5 1. c 2. b 3. d 4. a (5-10 min.) S 1-6 1. a. the entity concept b. the cost principle c. the stable-monetary unit concept d. the reliability principle 2. Wendy Craven has $13‚000 of equity in the business. Assets | = | Liabilities | + | Owner’s Equity | | | | | | | | Accounts | | Craven‚ | Cash + Furniture | = | Payable | + | Capital |
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FACULTY OF BUSINESS ADMINISTRATION SEMESTER SEPTEMBER / 2014 BBPP 1103 PRINCIPLE OF MANAGEMENT MATRICULATION NO. : IDENTITY NO. : TELEPHONE NO. : EMAIL : LEARNING CENTRE : TABLE OF CONTENTS Topics Pages 1.0 INTRODUCTION…………………………………………………………….….. 3 2.0 TYPES OF ORGANIZATION STRUCTURE………...………………….……. 5 2.1 Functional Structure……………………………………………………………...… 6 2.2 Geographical Structure………………………………………………………....… 11 2.3 Matrix Structure………………………………………………………………....... 14 2.4 Product
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Chapter 1 An Overview of the Changing Financial-Services Sector Fill in the Blank Questions 1. _______________________ is a traditional service provided by banks in which the banks store the valuables of their customers and certify their true value. Answer: Safekeeping of valuables 2. The fact that financial institutions make loans based on confidential information is the _______________________ theory of banking. Answer: delegated monitoring 3. _______________________
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Assignment 303 Principles of diversity‚ equality‚ and inclusion in adult social care settings Task A - Short Answer Questions Ai) Using the table below‚ explain in your own words what each term means. Give one example from care practice to illustrate your explanation. | |Explanation |Example | |Diversity |Diversity is about valuing individual difference‚ and |As a social
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