CREATIVITY REPORT 1 – Introduction: In a globalized economy increasingly competitive and complex‚ and where the changes are more frequent‚ the firms have to demonstrate a great adaptability and a high degree of agility to maintain or increase their competitiveness and their market share. The key word embedded in the daily business by most of the companies is the CREATIVITY‚ involving to create an environment and a process of thinking leading to the generation of new ideas relevant and feasible
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Learner’s name and statement of authenticity Learner’s Name: Learner’s ID: 150 Date Handed-in: / / I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. Signature: _______________ Date: / / Marketing Assignment Task 1. Ac 1.1. Explain the various elements of the marketing process (1) Provide at least two definitions of marketing and explain in your own
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December 12‚ 2012 Smith Widgets Inc. * As a turn around specialist‚ I enjoy the challenge and helping troubled businesses to succeed again. The reason I am qualified to work as a turn around specialist is because: I am determined and self-disciplined. Being a Charismatic transformational leader‚ I can inspire and motivate employees. Furthermore‚ I can clearly communicate my vision and make decisive decision when it comes to problem solving. I am confident‚ quick to learn‚ and adapt new ideas
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2.1 Describe key legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.2 Explain the possible consequences of not actively complying with legislation and codes of practice relating to diversity‚ equality‚ inclusion and discrimination in adult social care settings. 2.3 Describe how own beliefs‚ culture‚ values and preferences may affect working practice. 2.4 Describe learner can: 2.1 Describe key legislation and
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2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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CHAPTER 1- OVERVIEW OF MARKETING 1. Marketing – social and management process where individuals or groups acquire their needs and wants by creating value and exchanging it among themselves. 2. Marketing Process : * Understand the marketplace and customers needs and wants. * Design a customer-driven marketing strategy. * Construct an integrated Marketing program that delivers Superior value. * Product * Promotion * Price * Place * Build profitable relationships
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2.3 learning outcome: Target-Market Strategies: Choosing the Number of Markets to Target Henry Ford proved that mass marketing can work—at least for a while. Mass marketing is also efficient because you don’t have to tailor any part of the offering for different groups of consumers‚ which is more work and costs more money. The problem is that buyers are not all alike. If a competitor comes along and offers these groups a product (or products) that better meet their needs‚ you will lose business
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The Production Process Part 1 What is the name of the product? The name of the product is the iPhone 5. It is the 6th generation of the iPhone created by Apple Inc. Explain the benefits of the product. The new iPhone offers a new e-mail feature known as VIP inbox. This allows you to mark contacts as VIP and set up an inbox just for those contacts as well as have them appear on your lock screen over other non-VIP e-mails. The i5 comes with a 4.8 x 2.3 inches screen‚ letting you read through
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Purpose and Audience: 1. I think this is aimed at a general audience because it covers many different jobs and different examples. 2. In a hierarchy every employee tends to rise to his level of incompetence. Late in the story. I think they did this to lay the groundwork and to make you come to his way of thinking before he pitched it. 3. I think they are pretty serious overall‚ and they are there to instruct and entertain. Style and Structure: 1. So you get where they are coming from
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INTRODUCTION Marketing is the activity/set of institutions and process of creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large. (American Marketing Association) OR Marketing is the management process responsible for identifying‚ anticipating and satisfying customers’ requirements profitably. (Chartered Institute of Management) The following are the importance of marketing: * Promote product awareness to the public
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