Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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Renaissance Architecture Between 1400 and 1600 AD classical ideas of an ’’ age of awakening’’ took place in Italy and northern Europe. This period was called ’’ The Renaissance’’ which means ’’born anew’’ in French. Renaissance architecture was inspired by the architecture of classic/ancient Greece and Rome. Before Gothic architecture was very asymmetrical and complex. The renaissance architecture was highly symmetrical and very proportioned. Features Of Renaissance Buildings: •symmetrical
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Islamic Art and Architecture; Influence and Effects Introduction During the reign of the Ottomans‚ Safavids‚ and Mughal rulers‚ architecture and art took on more meaning than it had in the past. The types of architecture and manuscript writing have had both symbolic significance and influence on the people of these empires. The architecture can be said to have had the greatest impact on the presence of power and devotion to Islamic arts of all of the empires‚ while manuscripts were held privately
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Green architecture‚ or green design‚ is an approach to building that minimizes harmful effects on human health and the environment. The "green" architect or designer attempts to safeguard air‚ water‚ and earth by choosing eco-friendly building materials and construction practices. Green architecture may have many of these characteristics: • Ventilation systems designed for efficient heating and cooling • Energy efficient lighting and appliances • Water saving plumbing fixtures • Efficient
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Enterprise Architecture: Question Consider yourself a practitioner in computer technology‚ telecommunications and Software system‚ who is interested in acquiring skills through knowledge of the most advanced application tools and methods both present (such as MIT programme) and coming. You have consequently been charged with planning‚ developing‚ applying and delivering advance information systems‚ architectural solution and programming products. Identify and critically analyze cognate enterprise
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is a heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical‚ Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However‚ there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to their competitors’ products.
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UNIX ARCHITECTURE The architecture of UNIX is divided into three levels. On the outer crust reside the Application Programs and other utilities. At the heart of UNIX‚ on the other hand‚ is the Kernel‚ which interacts with actual hardware in machine language. The stream lining of these two modes of communication is done by the middle layer called Shell. Thus the three basic layers are:- ✓ HARDWARE ✓ KERNEL ✓ SHELL At the core is the physical
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meaning but to simplify it‚ vernacular buildings is an approach of architecture that uses local material and resources in a certain area or region where a building is built and undertakes local needs. Before 1900s‚ people unconsciously built vernacular buildings as they can only use sources around their area to build houses for their needs but as years go by people started understanding the use and style of vernacular architecture as it develops more. According to www.archdaily.com architects everywhere
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Dematerialization of Architecture The history of discourses has been developed for centuries‚ and architecture have entered a phase of re-evaluation. Because of the prevalent technology and media of creation in the virtual world‚ contemporary architecture is dematerialized to be images and abstract ideas. The definition of architecture has become even more subjective‚ obscure‚ ambiguous and limited. We took advantages from photography and the technology of visualization. But the excessive
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Ancient Egyptian Architecture The Nile valley has been the site of one of the most influential civilizations which developed a vast array of diverse structures encompassing ancient Egyptian architecture. The architectural monuments‚ which include the Great Pyramid of Giza and the Great Sphinx of Giza‚ are among the largest and most famous. In Ancient Egypt and other early societies‚ people believed in the omnipotence of Gods‚ with many aspects of daily life were carried out with respect to the
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