number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Does Clothing Have an Impact on Social Interactions: An Observational Study in the Classroom There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. Even people who don ’t seem to bother
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aylor Williams Before clothes became what they are today they went trough a lot of changes a long the way‚ from ready-made to 3-D printing clothing has come a long way and became more comfy and affordable. In the Civil War era clothes were ready-made only. Jackets‚ coats‚ and under wear we only made in predetermined sizes. If you needed shirts‚ pants‚ or dresses you had to go to a tailor or to some one at home that could sew. When the war got big‚ factorys were made to to help make the uniforms
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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In this tutorial session‚ we practiced on classifying quality costs. What we were going to do was that classify fourteen different costs in to three quality costs which were price of conformance(POCs)‚ price of non-conformance(PONCs) and normal business(NBs). When we looked at PONCs‚ we should be careful of some key words like “loss of use” in question 5‚ “re-work” in question 6‚ “error” in question 11 etc which means failure. Since situation of non-conformance occurred‚ the company had a must
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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As a student‚ one of my greatest concerns regarding higher education is whether or not it is worth the price. Will I be left in debt with little to show for it? Scholars have argued for years that these concerns are justified and that the cost of higher level education is rising beyond the point of sustainability‚ resulting in an economic crisis. Robin Wilson‚ on the other hand‚ contends that such fears are exaggerated. Robin Wilson is a reporter for the Chronicle of Higher Education with 25 years
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Room and board‚ books‚ parking‚ and tuition may overwhelm any perspective college student and their families framing a common question in their minds‚ “Is it really worth it to send my child to college?” Many students find themselves in a financial burden throughout the milestones of obtaining a college education but it perceives to become quite evident that a college degree is extremely beneficial. Many things can come in the way between a student and success‚ but college is often a fundamental
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Price discrimination Price discrimination is the practice of selling the same product at different prices to different customers‚ when there is no difference in the cost to produce the product. Price discrimination is done to maximize profits. This occurs when market prices are set differently to different buyers‚ according to the willingness of each buyer to pay (demand curve) rather than setting a uniform price. It can be seen in the image below how if the seller kept the uniform price of Africa’s
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